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What kind of marketing media are you using?

May 20th, 2013 by

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When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness.

1. Paid Media
When you use paid media, you pay an individual or company to leverage your brand. This is often done through display ads, paid search, and sponsorships. Some of the benefits of paid media are that it is in demand, it is immediately dispersed, and you have a degree of control over it. Paid media can often feed owned media, and if done correctly, create earned media.
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Post Inventory the Right Way to Facebook

May 17th, 2013 by

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

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Does your Facility Require a Blood Borne Pathogens Program?

May 15th, 2013 by

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Typically, dealerships, garages, and body shops do not require a blood borne pathogens program because they are not exposed to blood on a regular basis. To find out if your facility is required to have a blood borne pathogens program, take an assessment here.

KPA recommends not keeping a blood borne pathogens kit on site if you aren’t required to. It can create undue attention in the case of OSHA inspections.

Keep your facility and your employees safe by finding out all you can about safety and requirements!

May Tip of the Month: Accommodating Employees with Mental Health Issues

May 15th, 2013 by

Compliance-Tip of the MonthMental health issues affect roughly 25% of adults in the U.S., so it’s likely that at some point you will have a dealership employee who suffers from mental illness. Accommodating mental health can be a delicate matter. Note the following tips to avoid a workplace conflict over mental health:

If the illness hasn’t been disclosed, document any odd or poor behavior that may violate the company’s workplace violence policy, or if the behavior is affecting performance or operation. Always support your employee’s needs, asking open-ended questions in an effort to address any of your concerns.

If the employee does disclose mental illness, make sure to follow policy: keep the information as confidential as possible and follow the obligations under ADA policy to accommodate the employee.

Mindfulness – How to Increase Efficiency, Creativity, and Workplace Harmony

May 14th, 2013 by

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What is mindfulness anyway? Mindfulness has become the antithesis to multitasking; instead of focusing on many things at once, which can cause poor decision making and lead to confusion, stress, and poor communication, mindfulness includes calming and focusing of the mind, often through meditation and breathing practices. A 2003 study, and 6 week implementation of a mindfulness program, showed that 70% of participants took fewer sick days due to depression and anxiety. In the following 3 years following the study, absences for all health conditions were halved.
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Accelerate Your Traditional Marketing with Digital Marketing to Inflate your Sales

May 13th, 2013 by

 

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Do you set yourself apart from the competition? With increased competition and market demand, it is imperative that dealers engage in unique marketing strategies that highlight their brand. The days of having the largest blow up animal and the highest balloon are over, and now is the time to capitalize on a diverse marketing strategy that increases exposure and engagement.
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Social Media Should Not Be a Checkbox with Reputation Management

May 13th, 2013 by

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Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a perception that had been growing in 2011 and 2012. Those tides have turned. However, the one alarming piece of information we discovered is that many dealers are considering social media to be a “checkbox item” for reputation management. In other words, if their reputation management provider offers social media, they’re covered.

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Protect Yourself and Your Employees with Respiratory Protection

May 8th, 2013 by

OSHA has instilled a variety of requirements for shops that have employees who wear respirators. This applies to any facility that conducts any spray coating operations including painting, priming, or rustproofing. To stay in compliance, make sure that you adhere to the following:

  • Have a written program on file detailing your policies and procedures, when to use respirators, and how to use them.
  • Annually train your employees on the use and limitations of the respirators that they will be using.
  • Obtain medical evaluations for any employee that will be using respirators. This is one of the most frequent respirator violations!
  • Certain types of dust masks can also be classified as respirators.
  • Even if employees choose to wear respirators voluntarily, it is your responsibility to ensure they are medically evaluated to wear respirators and have been minimally trained on the limitations and use of their respirator.

Mental Health Issues in the Workplace – Accommodating Employees with Mental Health Issues

May 7th, 2013 by

mental health
Mental health issues affect roughly 25% of adults in the U.S., so it’s likely that at some point you will have a dealership employee who suffers from mental illness. However, accommodating mental health can be a delicate matter, as there can be legal implications if you handle the matter out of turn. If you assume an employee has a mental health issue, before it has been disclosed, and treat the individual as disabled, you are breaching the law. So what do you do?

There are a variety of ways to handle mental illness. Firstly, if the illness hasn’t been disclosed, simply document any odd or poor behavior that is violating the company’s workplace violence policy, or if the behavior is affecting performance or operation. Always support your employee, and be certain to ask open-ended questions about how they are. If the employee does disclose mental illness, make sure to follow policy: keep the information as confidential as possible and follow the obligations under ADA policy to accommodate the employee. Most importantly, is the employee looking for accommodation or simply sharing the information? Simply support your employee and their needs- accommodate their schedule and, if they desire it, provide them with any information they may need on an employee assistance program. Communicate with them and encourage them to work with Human Resources as they need to.

6 Elements of Facebook Marketing for Dealerships – Part 2

May 6th, 2013 by

 

In last week’s blog, we discussed the first 3 of Kathi Kruse’s 6 Elements of Facebook Marketing for Dealerships.  Continue leveraging your Facebook page using the final 3 steps:

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4.    Promotion Strategy – Building and increasing your fan base
There are a variety of ways to increase your fan base on Facebook. One of the most successful ways to engage your fans is to use Facebook ads. Design a graphic that is visually engaging, connecting your audience to your product. Your graphic should include a Call To Action that tells them exactly what you want them to do, such as, “Like this page to get an offer on….”

Promoted posts can boost your fan base even further. Once you find a graphic and Call To Action that you like, simply promote the post by clicking boost on the lower right hand corner. Paying to reach a larger fan base can increase your engagement by 3,000 views, with as little as $5 to $20 dollars.

Remember, keep testing, and find out what works best for you!
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