If your dealership is gearing up for a Spooky Savings event complete with candy, costumes, and lots of customers, take a moment before the party starts to remind employees that Halloween can be a lot of fun, but this is still a work environment. Here are a few tips from an HR perspective to make the event a big success:
1. Make sure costume guidelines fit with the company dress code and culture. The workplace is not an appropriate venue for suggestive or provocative costumes. Sexual harassment happens in many ways, including visual exposure, which means that it is a good policy to review dress code before any festive company sponsored event, including Halloween work parties (you can read about a sexual harassment case involving inappropriate costumes here).
2. For Halloween-themed company events, costumes and attendance should always be optional.
Not everyone celebrates Halloween, and some people are offended by the implications of All Hallows’ Eve. While every company has its culture, not everyone is comfortable dressing up in silly costumes. It is important to be respectful of employees and their differences in perspectives.
3. Most importantly, remind everyone that they are still at work and they have to act professionally. This tip is from Integrity HR:
Employers also need to be aware that Halloween celebrations may raise legal considerations. For example, allowing decorations that some employees find offensive could be construed as contributing to a hostile work environment.
Other legal concerns include workplace violence concerns, “cyber harassment,” and religious accommodation. Of course, it is understood that alcoholic consumption in any context is not tolerated at the workplace.
Remember, the primary function of a Spooky Savings Event is to sell cars. If the event also builds teamwork, and provides an outlet for creativity and a break from the routine… then that is the signature of a successful event from the human resources perspective.
What do you think? Are Halloween Sales events worth it? What is the best, or worst outcome you’ve experienced from a Holiday themed sales event?