That sounds great in theory. But it’s sometimes hard for auto dealers to see that process in action. I found a great infographic by Guru Careers Network that shows exactly how social recruiting works. Actually, it’s a lot like looking for a spouse! There are several steps:
Get started by building awareness of your dealership in networks that may have qualified prospects. If you’ve done that, create a “Careers Area,” or unobtrusive ways to engage “passive seekers.”
2. Identify and attract
Attract great potential employees through special social media campaigns. These campaigns show off your benefits, fun corporate culture or key open positions. The infographic shows you examples, such as Facebook ads.
Beyond traditional job postings, social media gives you lots of ways to solidify the relationship with the potential hires you’ve found. For example, you can start conversations about your perks and benefits, show off your cool décor in a video campaign, even join a virtual job fair or tweet about your “career day.”
Once you’ve “sealed the deal,” and your new employee is active in his/her new role, encourage them to talk about their new job and network on behalf of the dealership. They’re one of your best sources for your next great hire.
So there you have it. That’s how the social media magic can boost the quality of your new hires. If you have any questions, feel free to email me at email@example.com.