Archive for January, 2013

Finding the Value of Social Media in the Automotive Industry

Tuesday, January 29th, 2013

RW Honda Facebook

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The promise was this: “Everyone’s going to be on social media in the next couple of years and you’ll be able to reach them.”


Automotive SEO has become a PR tool

Friday, January 25th, 2013

SEO as a PR Tool

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of your customers go first when in the market to buy a vehicle.


KPA Elite SEO Client Examples

Thursday, January 24th, 2013


Everyone has examples of their work. When it comes to SEO, it’s easy to find a couple of dealers who are ranking well in their metro area. At KPA, we don’t have to look far to find a “couple of examples.” In fact, we can look at just about any of our Elite SEO clients and find strong representations of the most powerful automotive SEO program in the industry. Here’s a sampling of our work. Please feel free to ask your Internet Marketing Account Executive if you would like more. (more…)

Is it Illegal to Ask about Criminal History on Job Applications?

Monday, January 21st, 2013

criminal background application

In past years it was common for potential employers to ask about criminal history on applicants. However, in recent years this standard has begun to evolve. Since 2011, eleven states have imposed a law against inquiring into criminal history in this first round of hiring. Many similar bills are pending as this movement gains momentum.

Housekeeping in the Parts Department (Housekeeping Part 5)

Thursday, January 3rd, 2013

You might think that the parts department would be the easiest area of the dealership to keep clean and organized, but letting just a few things go can create big problems.  Parts employees are dealing with everything from cardboard boxes, to corrosive batteries, and other hazardous materials.  It is important to keep this area orderly to avoid accidents if items are left on the floor or haphazardly put on shelves.