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How SEO and Social Will Be One in 2013 - JD Rucker’s Interesting Topic for AutoCon 2012

August 30, 2012 by Deborah Gibbs

JD Rucker will present at AutoCon 2012. His topic - consolidating SEO and social strategies. Every day, search engine optimization (SEO) and social grow closer to each other. Savvy dealers will be able to save time and improve their digital marketing results by consolida...

Posted in: Uncategorized Tags: auto dealers, AutoCon 2012, dealership, Internet Marketing, JD Rucker, SEO, social media, speakers Read More

Confront the Killer – Could Distracted Driving Unintentionally Hurt Your Dealership?

August 27, 2012 by Deborah Gibbs

If you ask your employees whether they’re safe drivers, they’ll generally answer, “Yes.” Truth is, most of us really try to be safe drivers. Your dealership has many employees who drive as a part of their jobs and may be unaware of how distracted they are. According to OSHA...

Posted in: DOT, Environmental Health and Safety, Safety Culture, Uncategorized Tags: DOT, Safe driving, training Read More

Get a Practical Perspective on Social Media for Car Dealers - Jeff Cryder to Speak at DSES

August 22, 2012 by Deborah Gibbs

KPA client Jeff Cryder from Lebanon Ford will present on social media at DSES 2012. We’re excited to announce that KPA client Jeff Cryder, the Marketing and Communications Director at Lebanon Ford , will discuss social media at the Driving Sales Executive Summit (DSES) i...

Posted in: Social Media, Uncategorized Tags: DSES, Jeff Cryder, social media, speakers Read More

Are These 4 Dangerous Chemicals Lurking in Your Dealership?

August 20, 2012 by Deborah Gibbs

Efficiency is critical in a service bay. Mechanics and body shop specialists have to clean breaks, paint fenders and complete many other similar tasks as quickly and thoroughly as possible. This makes it tempting for them to resort to chemicals that product results – but pos...

Posted in: Environmental Health and Safety, Safety Culture, Uncategorized Tags: chemical hazards, dealership, workplace injuries Read More

HR Managers - Get ready to be an HR Superstar

August 16, 2012 by Kathryn Carlson

Sometimes Human Resources is seen as just another drag on a dealership’s bottom line. But what if your HR department could be actually be a profit driver for your dealership? You'd be the HR Superstar! It’s possible. When we talk to HR managers, we find you’re typically s...

Posted in: HR: Industry Updates, Human Resources Management Tags: HR consulting dealerships, hr management consulting Read More

Patric Timmermans’ AutoCon 2012 Presentation Will Help Dealers Identify Marketing Metrics That Matter

August 13, 2012 by Deborah Gibbs

Patric Timmermans, KPA's VP of Marketing. Most dealers are familiar with the saying, “In order to manage something, you must measure it.” That’s certainly true for digital marketing activities, where monitoring ROI is critical. But what numbers should you focus on? Based...

Posted in: Uncategorized Tags: auto dealers, AutoCon 2012, dealership, Internet Marketing, metrics, Patric Timmermans, social media, speakers Read More

Dealers United Selects KPA from 70 Website Vendors for August Member Deal

August 07, 2012

From today's Dealers United press release: Sarasota, FL – August 7, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website design services from KPA, through its TK Carsites acqu...

Posted in: Events, KPA Tags: Dealers United Read More

How can you effectively use social media to hire and retain employees? Look for Kathryn Carlson’s presentation – AutoCon 2012

August 06, 2012 by Deborah Gibbs

Kathryn Carlson, Product Director for KPA's HR Management System will discuss social hiring at AutoCon 2012. While auto dealerships know that social media is a powerful marketing tool, many don’t realize that it is equally powerful for hiring and retaining quality emplo...

Posted in: Events, Safety Culture, Social Media, Uncategorized Tags: auto dealers, dealership, hiring, HR best practice, Internet Marketing, Kathryn Carlson, NLRB, safety culture, social hiring, social media, speakers Read More

August Tip of the Month: When It’s Really Hot, How Much Should You Drink?

August 02, 2012 by Deborah Gibbs

We all know that drinking enough fluids is an essential part of staying safe during the summer. But exactly how much water is enough, especially when it’s really hot? And does it really matter what you drink, or when? For employees who are physically active in extreme heat,...

Posted in: OSHA, Tip of the Month Tags: OSHA Read More

Vane Clayton, CEO at KPA, will present at AutoCon2012 – How to Increase Revenue and Margins Through Outsourcing

August 01, 2012 by Deborah Gibbs

Vane Clayton, KPA’s CEO, will speak at AutoCon 2012. Are you going to AutoCon 2012 ? Our CEO, Vane Clayton, will be there. He'll deliver a presentation about how to increase revenue and margins through outsourcing. Here are key ideas in his presentation: Dealerships tha...

Posted in: Events, Uncategorized Tags: auto dealers, AutoCon2012, dealership, events, Internet Marketing, outsourcing, profitability, revenue, speakers, Vane Clayton Read More