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Author ‘Louie Baur’

LinkedIn Expands to Follow Specific Brands and Products

January 22, 2014 by Louie Baur

LinkedIn recently launched Showcase Pages in an effort to consolidate brand presence. Showcase Pages are made to complement Company Pages, with the focus on following specified brands as opposed to the company. This will enhance LinkedIn, giving users the ability to expan...

Tags: Brands, Expansion, LinkedIn, New, Products, Relationship Read More

To Hashtag or Not to Hashtag. That is the question.

November 06, 2013 by Louie Baur

Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag even is: “The # symbol, called a hashtag is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize a messa...

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Your Automotive Social Media Checklist

October 03, 2013 by Louie Baur

Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track. (more…)

Posted in: Social Media Tags: Business, Facebook, Google, hashtag, Marketing and Advertising, Pinterest, social media, twitter Read More

Social Media isn't for Every Dealer but it May be for You

February 18, 2013 by Louie Baur

Here's a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don't need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, ...

Posted in: Social Media Tags: automotive industry, Business, Car dealership, Facebook, Marketing, social media, social media strategy, twitter Read More

Stop Posting Happy Customer Pictures on Facebook

February 03, 2013 by Louie Baur

Too often, dealers and other businesses are given intangible ideas that they're supposed to use to try to master Facebook. They're told to "be engaging" or "be a part of the community" on Facebook, but what does any of that really mean? From both an esoteric as well as a ...

Posted in: Social Media Tags: Automotive Social Media, Customer, EdgeRank, Facebook, Image Read More