Author Archive

Louie Baur

Posts by Louie Baur:

LinkedIn Expands to Follow Specific Brands and Products

Wednesday, January 22nd, 2014

social map

LinkedIn recently launched Showcase Pages in an effort to consolidate brand presence. Showcase Pages are made to complement Company Pages, with the focus on following specified brands as opposed to the company.

To Hashtag or Not to Hashtag. That is the question.

Wednesday, November 6th, 2013



Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag even is: “The # symbol, called a hashtag is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize a message,” ( It’s also a great way to track comments about the topics that you’re hashtagging. Hashtags have also been adopted on Facebook, Instagram, Pinterest, and Tumblr.

Your Automotive Social Media Checklist

Thursday, October 3rd, 2013

checklist with arm

Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.


Social Media isn’t for Every Dealer but it May be for You

Monday, February 18th, 2013

Vintage Studebaker Ad

Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a claim of being more important that social media when it comes to driving leads and foot traffic to a dealership.


Stop Posting Happy Customer Pictures on Facebook

Sunday, February 3rd, 2013

Boring pictures are boring

Too often, dealers and other businesses are given intangible ideas that they’re supposed to use to try to master Facebook. They’re told to “be engaging” or “be a part of the community” on Facebook, but what does any of that really mean?