Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

Saturday, March 30th, 2013

Philly Cheese Steak

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp. This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk advanced social media marketing with the attendees.


Dealers United Selects KPA from 70 Website Vendors for August Member Deal

Tuesday, August 7th, 2012

From today’s Dealers United press release:

Sarasota, FL – August 7, 2012 – Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website design services from KPA, through its TK Carsites acquisition. Based on the negotiated terms, members of Dealers United will save from 40% to 48% off website services depending on which package they choose. Available KPA packages include website only, website plus Premium SEO or Website plus Elite SEO.

Watch Dealer United’s video about this deal at

Read more in KPA’s press release at

How can you effectively use social media to hire and retain employees? Look for Kathryn Carlson’s presentation – AutoCon 2012

Monday, August 6th, 2012
Kathryn Carlson, Product Director for KPA's HR Management System

Kathryn Carlson, Product Director for KPA’s HR Management System will discuss social hiring at AutoCon 2012.

While auto dealerships know that social media is a powerful marketing tool, many don’t realize that it is equally powerful for hiring and retaining quality employees. To use social media effectively, however, employers must avoid many legal pitfalls.

Kathryn Carlson, Product Director for KPA’s HR Management System, will discuss this at AutoCon 2012. Kathryn will cover how you can remain legally compliant while leveraging social media for a better workplace. For example, she’ll discuss how to develop policies that align with National Labor Relations Board regulations.

Kathryn’s AutoCon presentation is on the 7th of September. The title of her presentation is “How to Use Social Media Compliantly and Effectively to Hire and Retain Employees.”

Kathryn’s a featured blogger on Dealer Communications. You can also learn more about her on LinkedIn.

Vane Clayton, CEO at KPA, will present at AutoCon2012 – How to Increase Revenue and Margins Through Outsourcing

Wednesday, August 1st, 2012
Vane Clayton, CEO of KPA

Vane Clayton, KPA’s CEO, will speak at AutoCon 2012.

Are you going to AutoCon 2012? Our CEO, Vane Clayton, will be there. He’ll deliver a presentation about how to increase revenue and margins through outsourcing.

Here are key ideas in his presentation: Dealerships that focus on their core business and outsource other processes have higher revenues and profits. Done correctly, process outsourcing will allow your dealership to access expertise that would be impossible to hire internally at an affordable price. Vane will cover what should be outsourced and how to develop effective relationships with your business partners.

Vane will be speaking on September 7. You can learn more about Vane on LinkedIn.