Testimonial: KPA Local Engage – Exceptional Social Media for Car Dealers

Friday, May 31st, 2013

Social Media for Car Dealers

We listen to our clients. When they have suggestions, concerns, or needs, we take note and do everything we can to make it better. When they want to say something positive about our products and services, we are honored to receive them.


5 Digital Steps To Generate Massive ROI From Direct Mail

Monday, March 4th, 2013
Automotive Mailer

Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of people very quickly, and consumers have a financial mindset when looking through their mail because that is how all their bills come.  I’ve done a $4,000 minimum trade-in guarantee direct mail piece that had a higher ROI of any digital advertising all year long.


The Automotive Industry Needs More Trusted Advisers

Thursday, February 14th, 2013

Trusted Adviser

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in decade, but there was one thing that has me a little concerned.


Best Safety Compliance Service

Tuesday, September 25th, 2012

What makes KPA different? Our clients and our commitment to them. We always appreciate client feedback, and we are pleased to share this video from Wollam Chevrolet in Ohio about their experience with our Environment and Safety services.

How is your dealership handling safety compliance?

Dealers United Selects KPA from 70 Website Vendors for August Member Deal

Tuesday, August 7th, 2012

From today’s Dealers United press release:

Sarasota, FL – August 7, 2012 – Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website design services from KPA, through its TK Carsites acquisition. Based on the negotiated terms, members of Dealers United will save from 40% to 48% off website services depending on which package they choose. Available KPA packages include website only, website plus Premium SEO or Website plus Elite SEO.

Watch Dealer United’s video about this deal at

Read more in KPA’s press release at

7 Safety Pitfalls in Your Parts Department

Monday, July 23rd, 2012

How would your Parts Department fare today, if you received a safety inspection? Our engineers have found 7 common areas where things go wrong. Some are pretty easy to spot, but some are less obvious. Let’s take a look at a few:

1) Unsafe storage on shelves 
If you have sprinkler heads in your Parts Department, make sure items stored on the top shelf don’t obstruct the sprinkler heads. If you don’t have sprinkler heads, keep two feet of clearance between the roof and the top shelf of your storage.

2) Electrical panels
Make sure you have at least three feet of clearance around all sides of your electrical panels. You may want to use caution tape, or something similar, to mark the area that must stay clear.

3) Batteries
Do you have used or warranty batteries stored in the Parts Department? Most dealers do. Make sure that they are in containers that eliminate battery acid spill on the ground. It’s also best to have baking soda on hand to make sure that any acid spills can be quickly neutralized.

4) DOT hazardous materials training
DOT training is required and due every three years. This applies to your Parts Department if they ship any kind of hazardous materials like seat belt pretensioners or air bag modules.

Want to guess what the other 3 pitfalls are?… There are also numerous hazards related to light bulbs, upstairs storage areas and forklifts.

To get more information on all these safety pitfalls, watch KPA’s 3 minute video.

June Tip of the Month: Get Your DOT Training Up to Speed

Friday, June 1st, 2012

Compliance Tip of the MonthKPA’s new DOT course gives employees more control over the training process, cutting down on the amount of time it normally takes to complete DOT training. In addition, the course incorporates real world examples from dealerships and service centers as part of the interactive scenarios that help employees apply what they have learned to their jobs.

click here  to Check out a demo of the new course and its interactive features.

… or, if you’re already a KPA client, you can  login at to take the new course.



Monday, May 21st, 2012

KPA’s latest project,, is a library of knowledge for anyone who works in the automotive industry. The website is home to over 250 recorded webinars created by industry experts in Environment & Safety, Human Resources Management, and Internet Marketing.

The webinar series began three years ago with the philosophy that compliance does not have to be complicated. The first webinars were developed so that our wage and hour attorneys to talk directly to HR specialists at dealerships about regulations as they were being drafted into law. The effort was so successful that our clients overwhelming asked for more webinars, not only in HR Management, but also in Environment & Safety compliance, and this year it was expanded to include internet marketing. KPA’s webinars are now popular in all 50 states, and they are often cited as resources in industry publications from NADA and beyond the automotive industry.

Live webinars are available for free through on most Wednesdays and Thursday.

Read the full press release here.

Don’t Miss Tomorrow’s Webinar: Social Media & Fixed Ops: Your Hidden Gold Mine

Tuesday, March 20th, 2012

Already close to 200 registrations for tomorrow’s webinar with guest speaker Kathi Cruse. Don’t miss this one!

Can’t attend? Don’t worry, we’ll record it, and after the presentation, we’ll send all registrations a link to the recorded webinar.


Social Media & Fixed Ops: Your Hidden Gold Mine 


Date:   Wednesday, March 21st, 2012 

Time:   9am PST / 12 noon EST 


How to Attract Visitors, Build Genuine Fans and Generate Leads 

Join us for a fascinating Webinar on the new Social Economy and how to create more business in the Service Drive.  Studies show there’s never been more pressure on Fixed Ops to capture business from after-market service providers.  Social Media helps you leverage your already-existing customer database and foster repeat business. 84% of consumers say a referral from friends & family influences their decision. Word-of-mouth has always been the preferred way your customers want to buy. Social Media is word-of-mouth…digitized.

In this timely Webinar you’ll learn how retail automotive has shifted toward the Social customer and what that means for the Fixed Ops in 2012. We’ll discuss “best practices” for marketing on Social and other platforms and how to maintain a great online reputation. We’ll also discuss:
• Powerful ways to grow Fixed Ops using the optimal platforms for Social business.
• The risks of ignoring your online ratings and what you can do about it.
• Importance of developing staff to support your Social Media strategy.

We’ll be hearing from Kathi Kruse, automotive Social Media expert and Founder of Kruse Control Inc., a leading Social Media coaching & training company with 30 years in the car business!

Don’t miss this Webinar! You’ll takeaway valuable information that you will use immediately! The Social economy is here. Register now.

KPA’s JD Rucker Presenting at Automotive Boot Camp

Tuesday, March 6th, 2012

KPA is a key sponsor of the 3rd Annual Automotive Boot Camp that will be held in Las Vegas at the Monte Carlo Hotel, May 15-17th, 2012.

The Boot Camp is a hands-on skills based training program with over 30 workshops that cover the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO.

KPA’s Director of New Media, JD Rucker will teach attendees the ‘Ins and Outs’ of social media marketing and how to use the latest technology to attain new levels of targeted consumer interaction.

Registration is limited. Follow this link for the schedule, and a special discount on registration:

Automotive Boot Camp Conference – Las Vegas May 15-17th.