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Social Media

Your Automotive Social Media Checklist

October 03, 2013 by Louie Baur

Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track. (more…)

Posted in: Social Media Tags: Business, Facebook, Google, hashtag, Marketing and Advertising, Pinterest, social media, twitter Read More

The Verdict: You CAN Sell Cars Through Social Media

June 14, 2013

When we first saw the potential, we were skeptical but hopeful. When the reports started coming in that it was happening, we knew we needed to dig deeper to confirm. After 3 months of constant testing and monitoring, we can say with a certainty that dealers can sell cars...

Posted in: Social Media Tags: Business, Facebook, LinkedIn, Marketing and Advertising, Online Communities, social media, social network, twitter Read More

The Myths and Rules of Automotive Social Media

June 04, 2013

There are a lot of myths and rules out there that are contested on a regular basis in the world of automotive digital marketing. What some believe is extremely effective, others believe is simply smoke and mirrors. It happens when discussions of just about any marketing to...

Posted in: Social Media, Webinar Tags: JD Rucker, social media, webinar Read More

Post Inventory the Right Way to Facebook

May 17, 2013

Here's the sad truth about the way that most dealers are posting their inventory to Facebook. It's not getting seen. None of it. Not at all. Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a t...

Posted in: Social Media Tags: Facebook, inventory, social media, Used car, Website Read More

Accelerate Your Traditional Marketing with Digital Marketing to Inflate your Sales

May 13, 2013 by Rebecca Ward

Do you set yourself apart from the competition? With increased competition and market demand, it is imperative that dealers engage in unique marketing strategies that highlight their brand. The days of having the largest blow up animal and the highest balloon are over, and n...

Posted in: Social Media Tags: Facebook, Internet Marketing, social media Read More

6 Elements of Facebook Marketing for Dealerships – Part 2

May 06, 2013 by Rebecca Ward

In last week’s blog, we discussed the first 3 of Kathi Kruse’s 6 Elements of Facebook Marketing for Dealerships. Continue leveraging your Facebook page using the final 3 steps: 4. Promotion Strategy – Building and increasing your fan base There are a variety of ways t...

Posted in: Social Media Tags: Facebook, Internet Marketing, social media Read More

Your Reputation Goes Well Beyond Reviews

May 06, 2013

There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn't a priority not too long ago. Today, it's at the top of mind for most d...

Posted in: Reputation Management, Social Media Tags: automotive industry, Facebook, Google, Reputation, Review site, social media, twitter, Yelp Read More

Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

March 30, 2013

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp . This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk...

Posted in: Events, Social Media, Training: Industry Updates Tags: automotive industry, Business, Car dealership, Facebook, FCE, First Class Educators, Internet Marketing, Marketing and Advertising, social media, twitter Read More

5 Digital Steps To Generate Massive ROI From Direct Mail

March 04, 2013

Automotive Service Mailer from 1928 As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of people very quickly, and consumers have a fina...

Posted in: Automotive SEO, Dealer Websites, KPA, Social Media Tags: automotive industry, Direct Mail, Internet Marketing Read More

Four Engaging Content Types for Your Dealer Website

March 03, 2013

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach. ...

Posted in: Automotive SEO, Dealer Websites, Social Media Tags: automotive websites, customer communications, social media tools, Web content, Web search engines, Website development Read More