Tip of the Month

March 2014 Tip of the Month: How to Create More Content

Monday, March 17th, 2014

Sometimes, coming up with new content every day, week, or month can be difficult. To start the wheels turning, consider brainstorming with your colleagues.
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February 2014 Tip of the Month: Do You Know the Social Media Account Privacy Laws in your State?

Tuesday, February 18th, 2014

Due to the rapid growth of social media, employers and employees have fought to find a balance between social media and the workplace. Some employers attempted to require employees to provide access to their social media accounts, causing lawmakers to create legislation to ban these practices.

Since 2012, twelve states have passed legislation barring employers from requesting electronic password information, including social media passwords. Currently similar legislation is pending in many other states.

To learn the status of your state’s social media accounts privacy laws, click here.

KPA’s Human Resource Management product helps keep employers compliant with social media laws. For a copy of KPA’s Social Media policy email BTorrez@kpaonline.com.

DigiGo Tip of the Month: Your Social Media Profile

Wednesday, January 22nd, 2014

Your social media profiles should be a digital extension of your showroom. You engage without pushing. You are ready to answer questions. You mix new and pre-owned. You keep it clean and professional, but warm and human.

Don’t think of it as a task, a burden, a responsibility. It’s just like an additional location.

January 2014 Compliance Tip of the Month: Uploading New MSDS to Your Online Inventory

Tuesday, January 14th, 2014

Ever want to upload a new mSDS to your online inventory? Follow our “How to” Video to watch a step by step short tutorial on how to upload an mSDS to your online facility here.

Please contact support at (800) 486-0400   or email us at support@kpaonline.com  for any questions.

December IM Tip of the Month: Consider your Content

Tuesday, December 17th, 2013

Keep track of your content. Track your content to understand what is and isn’t successful for your dealership. Which posts get the most views, likes, shares, or comments? Use this information to create the voice for all of your posts.

KPA Compliance Reminder! – 2014 Compliance Updates

Tuesday, December 17th, 2013

Many changes in compliance regulations are coming, beginning January 1, 2014. Click here to view the attached KPA white paper detailing the upcoming regulations.

December Environment and Safety Tip of the Month: How to Change your myKPAonline.com Password

Tuesday, December 17th, 2013

Do you know how to change your password on www.mykpaonline.com ? It’s easy as 1, 2, 3!

  1. Log on to your manager account using your username.
  2. Click on the “password” link in the upper right corner.
  3. Change your password to anything you want as long as it’s at least 6 characters long.

Not an admin user?Please contact support at (800)-486-0400or email us at

support@kpaonline.com and we can help you log in with your KPAMSDS user access.

November ES Tip of the Month: HELP! Tips for Logging Into Your KPA Account

Tuesday, November 19th, 2013

Are you having problems logging into your myKPAonline account? Check the following!

  • Make sure the address in your browser says Mykpaonline.com, not just kpaonline.com
  • Remember, if you have a mykpaonline.com user profile, you do not need to sign into training using the MSDS log in. This can cause duplicates and confusion when looking for completed training.
  • There are MSDS posters available in your online documents. Hanging these up will give the techs and non-MKO users easy access to their login information.
  • Please make sure CAPS lock is OFF. Passwords are case sensitive.

Please contact support at (800)-486-0400   or email us at support@kpaonline.com  for any questions.

November IM Tip of the Month: The Value of Graphics on Your Website

Friday, November 15th, 2013

Clean and to the point, an over stimulated image can look like you took your newspaper ad and shoved it into your site. There is a reason why those types of over-the-top image crowding died in the newspaper.

Be consistent with your branding. Don’t change it from photo to photo. Color, font, and text should all be consistent each month. This will keep your site looking fresh and any ads you run outside of your site will be recognized as your brand.

To learn more about website graphics and design, view the KPA Dealer Webinar Keeping Internet Buyers Engaged: The Secrets of Website Graphics and Design.

 

October 2013 Internet Marketing Tip of the Month: Social Media Communication

Tuesday, October 22nd, 2013

tips and tricks

Are you talking? Successful social media is about communication.

  • Interact with your fans and followers.
  • Encourage the use of hashtags for easy tracking and interaction.