Tip of the Month

July 2014 DigiGo Tip of the Month: Optimizing your Emails for Mobile

Monday, July 14th, 2014

Are your emails optimized for mobile sites? Of the 70 Million mobile users, 43% check their email on it 4 or more times a day. This means that if you aren’t optimizing your emails, you are missing out on a huge group of consumers. To optimize emails for mobile, implement the following:

  • Reduce image file sizes.
  • Increase the size of links and the CTA for easy viewing.
  • Invest in responsive email templates.

Do you want to learn more about optimizing your emails for mobile? Contact info@digigo.com.

July 2014 Tip of the Month: The Importance of Lift Training

Wednesday, July 2nd, 2014

Two Colorado auto facilities were cited for serious safety violations at the end of June 2014. According to the OSHA release, both shops were fined due to employee risk of being crushed under vehicle lifts. The lifts were not equipped with operational safety locks or adequate support stands to prevent the vehicle from falling in case of lift failure.

These citations are a strong reminder that lift training is a necessity at every facility, ensuring that employees are properly trained for their facility and specific lifts. KPA recommends the use of Lifting it Right, an online training created by the Automotive Lift Institute and provided through KPA.

For more information contact info@kpaonline.com learn more today or visit http://www.autolift.org/store.php to sign up now!

DigiGo Tip of the Month May 2014: Your Post Length

Monday, May 19th, 2014

The next time you post, try to keep your lines to a minimum. Social experts agree that the following lengths are the best:

Twitter: The limit is 140, but studies show that the ideal length of a tweet is 100 characters. Buddy media research shows that tweets shorter than 100 characters get a 17% higher engagement rate.

Facebook: Facebook allows 63,206 characters, yet, BlitzLocal found that 40 characters is best for posts. In their study BlitzLocal found that 40-character posts received 86% higher engagement.

May 2014 Tip of the month: Over the counter drugs in your first aid kit

Monday, May 12th, 2014

If your company chooses to include Over the Counter (OTC) ingestibles in your first aid kit, make sure you are compliant with the following:

  • OTC ingestibles must be provided in sealed, single doses.
  • Employees should be made aware that the OTC ingestibles are available voluntarily for them; the company is not dispensing/disbursing medicines.
  • A doctor’s note should be posted on the first aid kit allowing the inclusion of the OTC ingestibles in the first aid kit.

Have questions? Contact info@kpaonline.com

March 2014 Tip of the Month: How to Create More Content

Monday, March 17th, 2014

Sometimes, coming up with new content every day, week, or month can be difficult. To start the wheels turning, consider brainstorming with your colleagues.

February 2014 Tip of the Month: Do You Know the Social Media Account Privacy Laws in your State?

Tuesday, February 18th, 2014

Due to the rapid growth of social media, employers and employees have fought to find a balance between social media and the workplace. Some employers attempted to require employees to provide access to their social media accounts, causing lawmakers to create legislation to ban these practices.

Since 2012, twelve states have passed legislation barring employers from requesting electronic password information, including social media passwords. Currently similar legislation is pending in many other states.

To learn the status of your state’s social media accounts privacy laws, click here.

KPA’s Human Resource Management product helps keep employers compliant with social media laws. For a copy of KPA’s Social Media policy email BTorrez@kpaonline.com.

DigiGo Tip of the Month: Your Social Media Profile

Wednesday, January 22nd, 2014

Your social media profiles should be a digital extension of your showroom. You engage without pushing. You are ready to answer questions. You mix new and pre-owned. You keep it clean and professional, but warm and human.

Don’t think of it as a task, a burden, a responsibility. It’s just like an additional location.

January 2014 Compliance Tip of the Month: Uploading New MSDS to Your Online Inventory

Tuesday, January 14th, 2014

Ever want to upload a new mSDS to your online inventory? Follow our “How to” Video to watch a step by step short tutorial on how to upload an mSDS to your online facility here.

Please contact support at (800) 486-0400   or email us at support@kpaonline.com  for any questions.

December IM Tip of the Month: Consider your Content

Tuesday, December 17th, 2013

Keep track of your content. Track your content to understand what is and isn’t successful for your dealership. Which posts get the most views, likes, shares, or comments? Use this information to create the voice for all of your posts.

KPA Compliance Reminder! – 2014 Compliance Updates

Tuesday, December 17th, 2013

Many changes in compliance regulations are coming, beginning January 1, 2014. Click here to view the attached KPA white paper detailing the upcoming regulations.