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Moving Forward with Penguin 2.0

June 24, 2013

There are those who were hurt by the recent Penguin 2.0 update by Google. If your rankings fell in the last month, there’s probably a black and white flightless bird reason for the drop. Thankfully, there are things that you can do to make things better. (more…)

Posted in: Automotive SEO, Webinar Tags: Apple, Google, Macy, Matt Cutt, New York Times, Penguin, Penguin 2.0, Search engine optimization Read More

The Myths and Rules of Automotive Social Media

June 04, 2013

There are a lot of myths and rules out there that are contested on a regular basis in the world of automotive digital marketing. What some believe is extremely effective, others believe is simply smoke and mirrors. It happens when discussions of just about any marketing to...

Posted in: Social Media, Webinar Tags: JD Rucker, social media, webinar Read More

Don't Miss Thursday's Webinar: How to Design Job Descriptions and Pay Plans

June 01, 2012

Use job descriptions as recruiting tools to attract the right talent to your team, and design the right pay plan to keep their performance high. Not only do job descriptions and pay plans work for recruiting talent, they also attract customers. Here's the connection: the se...

Posted in: Human Resources Management, Webinar Tags: How to Design Job Descriptions, Pay Plans Read More

Fixed Ops Marketing: Social Media is Word of Mouth Digitized

May 30, 2012

Social media expert Kathi Kruse (twitter: @kathikruse) presented recently a webinar on Marketing for Fixed Ops where she explained that "Social Media is Word of Mouth Digitized". That stuck with me. She discussed how Gen X and Gen Y are talking about your dealership on social...

Posted in: Social Media, Webinar Tags: Internet Marketing, social media, webinar Read More