Moving Forward with Penguin 2.0

Monday, June 24th, 2013

Penguin SEO

There are those who were hurt by the recent Penguin 2.0 update by Google. If your rankings fell in the last month, there’s probably a black and white flightless bird reason for the drop. Thankfully, there are things that you can do to make things better.


The Myths and Rules of Automotive Social Media

Tuesday, June 4th, 2013


There are a lot of myths and rules out there that are contested on a regular basis in the world of automotive digital marketing. What some believe is extremely effective, others believe is simply smoke and mirrors. It happens when discussions of just about any marketing topic from classified ads to website designs are brought up.


Don’t Miss Thursday’s Webinar: How to Design Job Descriptions and Pay Plans

Friday, June 1st, 2012

Use job descriptions as recruiting tools to attract the right talent to your team, and design the right pay plan to keep their performance high.

Not only do job descriptions and pay plans work for recruiting talent, they also attract customers. Here’s the connection: the secret to great customer service is actually employee job satisfaction. Ralph’s deep dive into job descriptions and pay plans using an Internet Sales Specialist as a case study will provide you with the insights into how to improve your dealership’s return on human capital throughout all departments.

Time: June 7, 2012 from 9am to 10am (PST)
Location: http://www.dealerwebinars.com

register now

Fixed Ops Marketing: Social Media is Word of Mouth Digitized

Wednesday, May 30th, 2012

Social media expert Kathi Kruse (twitter: @kathikruse) presented recently a webinar on Marketing for Fixed Ops where she explained that “Social Media is Word of Mouth Digitized”. That stuck with me. She discussed how Gen X and Gen Y are talking about your dealership on social media, but they’re ignoring your coupons and ads – and your service department.



Listen to this 2 minute 56 minute YouTube video I extracted from the webinar when Kathi explains how “Social Media is Word of Mouth Digitized”, and where Kathi provides a few examples how to market Fixed Ops on Facebook. If you want to hear more ideas, you can watch the full ondemand webinar at http://vimeo.com/38968702.

Do you have good examples how to market Fixed Ops?