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Understanding KPA's Automotive SEO Strategy

February 26, 2013

Automotive SEO is part of our DNA. It's one of the core products that has allowed our internet marketing division to differentiate itself ahead of the competitors. We've been doing it for a decade - longer than anyone else in the automotive industry - and we're constantly ...

Posted in: Automotive SEO Tags: Automotive SEO, Internet Marketing, video Read More

Your VDPs Need to be Easy to Find Everywhere Close to the Dealership

February 23, 2013

Vehicle Details Pages. They're arguably the most important type of page on your website. They're the source of many of your leads because they're the virtual representation of your inventory. People can get just about every bit of information they need about a particular c...

Posted in: Automotive SEO Tags: Detail Pages, SEO, VDP, Vehicles Read More

Automotive SEO Mythbusting: "You Don't Need Content On Your Homepage"

February 20, 2013

Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don't need content on your homepage is abso...

Posted in: Automotive SEO Tags: Google, Home page, HTML, Search engine optimization, social media, Web content, Web search engine, Website Read More

Social Media isn't for Every Dealer but it May be for You

February 18, 2013 by Louie Baur

Here's a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don't need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, ...

Posted in: Social Media Tags: automotive industry, Business, Car dealership, Facebook, Marketing, social media, social media strategy, twitter Read More

Four Part Series on Establishing Facebook Marketing Goals

February 17, 2013

There may be nothing more important in Facebook marketing than establishing the right goals. Most car dealers are not having as much success on Facebook as they could because they aren't strategically defining what they want to accomplish. You might have a general goal in ...

Posted in: Social Media Tags: Business, Car dealership, Facebook, Goal, Marketing, Marketing and Advertising, social media, Social network, Strategy Read More

Taking Advantage of Facebook as a Mobile Marketing Tool

February 14, 2013

There's one thing that permeates throughout the car industry (and most industries in general) in regards to Facebook that needs to change. We look at our dealership Facebook pages and judge much of our success based upon how we're doing there. Normally, we check the result...

Posted in: Social Media Tags: Desktop computer, Facebook, Google, Landing page, Mark Zuckerberg, Mobile device, Mobile phone, Social network Read More

The Automotive Industry Needs More Trusted Advisers

February 14, 2013

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I've seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving ...

Posted in: KPA Tags: Clients, Trusted Adviser Read More

February Tip of the Month: Make sure your FMLA Posting is Current

February 12, 2013 by Kathryn Carlson

The Department of Labor has issued a revised Family and Medical Leave Act (FMLA) posting that includes important changes regarding the expansion of coverage of job-protected FMLA leave for families of eligible veterans and airline personnel and flight crews. Employers with m...

Posted in: Tip of the Month Tags: FMLA. Family Medical Leave Act, hr regulations Read More

Stop Posting Happy Customer Pictures on Facebook

February 03, 2013 by Louie Baur

Too often, dealers and other businesses are given intangible ideas that they're supposed to use to try to master Facebook. They're told to "be engaging" or "be a part of the community" on Facebook, but what does any of that really mean? From both an esoteric as well as a ...

Posted in: Social Media Tags: Automotive Social Media, Customer, EdgeRank, Facebook, Image Read More