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	<title>KPA</title>
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	<link>http://www.kpaonline.com/blog</link>
	<description>Internet Marketing, HR, Environment and Safety</description>
	<lastBuildDate>Mon, 20 May 2013 14:29:29 +0000</lastBuildDate>
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		<title>What kind of marketing media are you using?</title>
		<link>http://www.kpaonline.com/blog/2013/05/what-kind-of-marketing-media-are-you-using/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/what-kind-of-marketing-media-are-you-using/#comments</comments>
		<pubDate>Mon, 20 May 2013 14:12:30 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4165</guid>
		<description><![CDATA[When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness. 1. Paid Media When you use paid media, you pay an individual or company to leverage [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Post Inventory the Right Way to Facebook</title>
		<link>http://www.kpaonline.com/blog/2013/05/post-inventory-the-right-way-to-facebook/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/post-inventory-the-right-way-to-facebook/#comments</comments>
		<pubDate>Fri, 17 May 2013 10:11:35 +0000</pubDate>
		<dc:creator>JD Rucker</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[inventory]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Used car]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4159</guid>
		<description><![CDATA[Here&#8217;s the sad truth about the way that most dealers are posting their inventory to Facebook. It&#8217;s not getting seen. None of it. Not at all. Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/post-inventory-the-right-way-to-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does your Facility Require a Blood Borne Pathogens Program?</title>
		<link>http://www.kpaonline.com/blog/2013/05/does-your-facility-require-a-blood-borne-pathogens-program/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/does-your-facility-require-a-blood-borne-pathogens-program/#comments</comments>
		<pubDate>Wed, 15 May 2013 13:57:04 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Environment & Safety]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4153</guid>
		<description><![CDATA[Typically, dealerships, garages, and body shops do not require a blood borne pathogens program because they are not exposed to blood on a regular basis. To find out if your facility is required to have a blood borne pathogens program, take an assessment here. KPA recommends not keeping a blood borne pathogens kit on site [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/does-your-facility-require-a-blood-borne-pathogens-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>May Tip of the Month: Accommodating Employees with Mental Health Issues</title>
		<link>http://www.kpaonline.com/blog/2013/05/may-tip-of-the-monthaccommodating-employees-with-mental-health-issues/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/may-tip-of-the-monthaccommodating-employees-with-mental-health-issues/#comments</comments>
		<pubDate>Wed, 15 May 2013 13:46:46 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Tip of the Month]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4147</guid>
		<description><![CDATA[Mental health issues affect roughly 25% of adults in the U.S., so it’s likely that at some point you will have a dealership employee who suffers from mental illness. Accommodating mental health can be a delicate matter. Note the following tips to avoid a workplace conflict over mental health: If the illness hasn’t been disclosed, [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/may-tip-of-the-monthaccommodating-employees-with-mental-health-issues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mindfulness – How to Increase Efficiency, Creativity, and Workplace Harmony</title>
		<link>http://www.kpaonline.com/blog/2013/05/mindfulness-how-to-increase-efficiency-creativity-and-workplace-harmony/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/mindfulness-how-to-increase-efficiency-creativity-and-workplace-harmony/#comments</comments>
		<pubDate>Tue, 14 May 2013 14:13:08 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Human Resources Management]]></category>
		<category><![CDATA[HR best practice]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4143</guid>
		<description><![CDATA[What is mindfulness anyway? Mindfulness has become the antithesis to multitasking; instead of focusing on many things at once, which can cause poor decision making and lead to confusion, stress, and poor communication, mindfulness includes calming and focusing of the mind, often through meditation and breathing practices. A 2003 study, and 6 week implementation of [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/mindfulness-how-to-increase-efficiency-creativity-and-workplace-harmony/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Accelerate Your Traditional Marketing with Digital Marketing to Inflate your Sales</title>
		<link>http://www.kpaonline.com/blog/2013/05/accelerate-your-traditional-marketing-with-digital-marketing-to-inflate-your-sales/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/accelerate-your-traditional-marketing-with-digital-marketing-to-inflate-your-sales/#comments</comments>
		<pubDate>Mon, 13 May 2013 14:40:25 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4119</guid>
		<description><![CDATA[&#160; Do you set yourself apart from the competition? With increased competition and market demand, it is imperative that dealers engage in unique marketing strategies that highlight their brand. The days of having the largest blow up animal and the highest balloon are over, and now is the time to capitalize on a diverse marketing strategy [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/accelerate-your-traditional-marketing-with-digital-marketing-to-inflate-your-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Should Not Be a Checkbox with Reputation Management</title>
		<link>http://www.kpaonline.com/blog/2013/05/social-media-should-not-be-a-checkbox-with-reputation-management/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/social-media-should-not-be-a-checkbox-with-reputation-management/#comments</comments>
		<pubDate>Mon, 13 May 2013 07:14:19 +0000</pubDate>
		<dc:creator>JD Rucker</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[Reputation management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social media marketing]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4111</guid>
		<description><![CDATA[Over the past several months, we&#8217;ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It&#8217;s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/social-media-should-not-be-a-checkbox-with-reputation-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protect Yourself and Your Employees with Respiratory Protection</title>
		<link>http://www.kpaonline.com/blog/2013/05/protect-yourself-and-your-employees-with-respiratory-protection/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/protect-yourself-and-your-employees-with-respiratory-protection/#comments</comments>
		<pubDate>Wed, 08 May 2013 17:26:16 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Environment & Safety]]></category>
		<category><![CDATA[OSHA]]></category>
		<category><![CDATA[personal protective equipment]]></category>
		<category><![CDATA[safety culture]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4108</guid>
		<description><![CDATA[OSHA has instilled a variety of requirements for shops that have employees who wear respirators. This applies to any facility that conducts any spray coating operations including painting, priming, or rustproofing. To stay in compliance, make sure that you adhere to the following: Have a written program on file detailing your policies and procedures, when [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/protect-yourself-and-your-employees-with-respiratory-protection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mental Health Issues in the Workplace – Accommodating Employees with Mental Health Issues</title>
		<link>http://www.kpaonline.com/blog/2013/05/mental-health-issues-in-the-workplace-accommodating-employees-with-mental-health-issues/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/mental-health-issues-in-the-workplace-accommodating-employees-with-mental-health-issues/#comments</comments>
		<pubDate>Tue, 07 May 2013 14:05:25 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Human Resources Management]]></category>
		<category><![CDATA[HR best practice]]></category>
		<category><![CDATA[HR compliance]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4106</guid>
		<description><![CDATA[Mental health issues affect roughly 25% of adults in the U.S., so it’s likely that at some point you will have a dealership employee who suffers from mental illness. However, accommodating mental health can be a delicate matter, as there can be legal implications if you handle the matter out of turn. If you assume [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/mental-health-issues-in-the-workplace-accommodating-employees-with-mental-health-issues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Elements of Facebook Marketing for Dealerships – Part 2</title>
		<link>http://www.kpaonline.com/blog/2013/05/6-elements-of-facebook-marketing-for-dealerships-part-2/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/6-elements-of-facebook-marketing-for-dealerships-part-2/#comments</comments>
		<pubDate>Mon, 06 May 2013 18:56:03 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4102</guid>
		<description><![CDATA[&#160; In last week’s blog, we discussed the first 3 of Kathi Kruse’s 6 Elements of Facebook Marketing for Dealerships.  Continue leveraging your Facebook page using the final 3 steps: 4.    Promotion Strategy – Building and increasing your fan base There are a variety of ways to increase your fan base on Facebook. One of [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/6-elements-of-facebook-marketing-for-dealerships-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Reputation Goes Well Beyond Reviews</title>
		<link>http://www.kpaonline.com/blog/2013/05/your-reputation-goes-well-beyond-reviews/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/your-reputation-goes-well-beyond-reviews/#comments</comments>
		<pubDate>Mon, 06 May 2013 10:12:16 +0000</pubDate>
		<dc:creator>Richard Valenta</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Review site]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4091</guid>
		<description><![CDATA[There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn&#8217;t a priority not too long ago. Today, it&#8217;s at the top of mind for most dealers. The only challenge is that [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/your-reputation-goes-well-beyond-reviews/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Evaluation and Strategy Session for Your Social Media at Digital Dealer</title>
		<link>http://www.kpaonline.com/blog/2013/05/free-evaluation-and-strategy-session-for-your-social-media-at-digital-dealer/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/free-evaluation-and-strategy-session-for-your-social-media-at-digital-dealer/#comments</comments>
		<pubDate>Fri, 03 May 2013 23:59:19 +0000</pubDate>
		<dc:creator>JD Rucker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4088</guid>
		<description><![CDATA[Come by the KPA booth at Digital Dealer. My team and I will be performing evaluations and strategy sessions regarding your current social media presence. That&#8217;s it. No fine print. Just come by and we&#8217;ll give you honest feedback on what you&#8217;re doing on social media and how you can improve it (if at all). [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/free-evaluation-and-strategy-session-for-your-social-media-at-digital-dealer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Elements of Facebook Marketing for Dealerships – Part 1</title>
		<link>http://www.kpaonline.com/blog/2013/05/6-elements-of-facebook-marketing-for-dealerships-part-1/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/6-elements-of-facebook-marketing-for-dealerships-part-1/#comments</comments>
		<pubDate>Thu, 02 May 2013 17:46:59 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4086</guid>
		<description><![CDATA[A study recently showed that Facebook is the most frequently searched website on the internet, with over 852 million logins daily. Where does your dealership stand in the Facebook social media ranks? We know that Facebook internet marketing is about creating influence and being influential. Kathi Kruse, of Kruse Control™, explained 6 steps for dealerships [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/6-elements-of-facebook-marketing-for-dealerships-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Compliant With OSHA Forklift Laws?</title>
		<link>http://www.kpaonline.com/blog/2013/05/are-you-compliant-with-osha-forklift-laws/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/are-you-compliant-with-osha-forklift-laws/#comments</comments>
		<pubDate>Thu, 02 May 2013 15:19:44 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[Environment & Safety]]></category>
		<category><![CDATA[OSHA]]></category>
		<category><![CDATA[safety culture]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4081</guid>
		<description><![CDATA[Not every dealership has a forklift onsite, but if you do, you are subject to the OSHA Powered Industrial Truck regulations. Review your OSHA paperwork and make sure you are compliant with the following laws: If you have forklift, you are required to have a written training program that spells out how you will ensure [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/are-you-compliant-with-osha-forklift-laws/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Does the New Colorado Marijuana Law Affect Company Drug Testing?</title>
		<link>http://www.kpaonline.com/blog/2013/05/how-does-the-new-colorado-marijuana-law-affect-company-drug-testing/</link>
		<comments>http://www.kpaonline.com/blog/2013/05/how-does-the-new-colorado-marijuana-law-affect-company-drug-testing/#comments</comments>
		<pubDate>Wed, 01 May 2013 14:00:06 +0000</pubDate>
		<dc:creator>Rebecca Ward</dc:creator>
				<category><![CDATA[HR: Industry Updates]]></category>
		<category><![CDATA[drug testing]]></category>
		<category><![CDATA[HR compliance]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4079</guid>
		<description><![CDATA[With the legalization of marijuana in various states nationwide, both employees and employers alike are wondering what kind of impact the new laws will have on employment substance abuse testing and policies. The Colorado Court of Appeals recently stated that pot smokers can be fired for marijuana use despite state endorsement. What does this mean [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/05/how-does-the-new-colorado-marijuana-law-affect-company-drug-testing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retaliatory Firing: Don’t Fire Whistleblowers, No Ifs, Ands, or Buts</title>
		<link>http://www.kpaonline.com/blog/2013/04/retaliation-whistleblowers-firing/</link>
		<comments>http://www.kpaonline.com/blog/2013/04/retaliation-whistleblowers-firing/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 17:38:28 +0000</pubDate>
		<dc:creator>Kathryn Carlson</dc:creator>
				<category><![CDATA[DOL]]></category>
		<category><![CDATA[Employee Relations]]></category>
		<category><![CDATA[HR: Industry Updates]]></category>
		<category><![CDATA[OSHA]]></category>
		<category><![CDATA[Department of Labor]]></category>
		<category><![CDATA[HR compliance]]></category>
		<category><![CDATA[retaliatory firing]]></category>
		<category><![CDATA[whistleblower protections]]></category>

		<guid isPermaLink="false">http://blog.kpaonline.com/?p=1416</guid>
		<description><![CDATA[Employees have a right to report alleged non-compliance to federal and state agencies without fear of retaliatory firing or demotion- no ifs, ands, or buts. A violation of an employee’s protected conduct of reporting potentially illegal or dangerous circumstances, the Department of Labor has made it very clear that retaliatory firing will not be tolerated. [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/04/retaliation-whistleblowers-firing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>April Tip of the Month: Do a Surprise Inspection</title>
		<link>http://www.kpaonline.com/blog/2013/04/april-tip-of-the-month-do-a-surprise-inspection/</link>
		<comments>http://www.kpaonline.com/blog/2013/04/april-tip-of-the-month-do-a-surprise-inspection/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 15:34:47 +0000</pubDate>
		<dc:creator>Peter Zaidel</dc:creator>
				<category><![CDATA[Tip of the Month]]></category>
		<category><![CDATA[Inspections]]></category>
		<category><![CDATA[OSHA inspection]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4067</guid>
		<description><![CDATA[What is the best way to avoid fines from an inspection? Be Prepared! Professional athletes practice to ensure on game-day they will be prepared. Having a surprise, simulated inspection by an Environment &#038; Safety professional will give your dealership employees the practice they need to be prepared when an inspector comes to your facility. Learn [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/04/april-tip-of-the-month-do-a-surprise-inspection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp</title>
		<link>http://www.kpaonline.com/blog/2013/03/taking-social-media-to-the-next-level-and-beyond-at-the-automotive-boot-camp/</link>
		<comments>http://www.kpaonline.com/blog/2013/03/taking-social-media-to-the-next-level-and-beyond-at-the-automotive-boot-camp/#comments</comments>
		<pubDate>Sat, 30 Mar 2013 19:31:23 +0000</pubDate>
		<dc:creator>JD Rucker</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Training: Industry Updates]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Car dealership]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FCE]]></category>
		<category><![CDATA[First Class Educators]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4063</guid>
		<description><![CDATA[It&#8217;s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp. This is going to be one a bit different for us as I get to do something I&#8217;ve been dying to do for a long time &#8211; talk advanced [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/03/taking-social-media-to-the-next-level-and-beyond-at-the-automotive-boot-camp/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Another Happy Client! :)</title>
		<link>http://www.kpaonline.com/blog/2013/03/another-happy-client/</link>
		<comments>http://www.kpaonline.com/blog/2013/03/another-happy-client/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 20:49:05 +0000</pubDate>
		<dc:creator>Tamara Lischer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4060</guid>
		<description><![CDATA[The HRM team just received this in the mail from a happy HRM client. Thanks Fix Auto!!]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/03/another-happy-client/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SXSW Confirmation: Links Are Still King in SEO</title>
		<link>http://www.kpaonline.com/blog/2013/03/sxsw-confirmation-links-are-still-king-in-seo/</link>
		<comments>http://www.kpaonline.com/blog/2013/03/sxsw-confirmation-links-are-still-king-in-seo/#comments</comments>
		<pubDate>Sat, 16 Mar 2013 06:01:31 +0000</pubDate>
		<dc:creator>JD Rucker</dc:creator>
				<category><![CDATA[Automotive SEO]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[Amit Singhal]]></category>
		<category><![CDATA[Danny Sullivan]]></category>
		<category><![CDATA[Elon Musk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[South by Southwest]]></category>

		<guid isPermaLink="false">http://www.kpaonline.com/blog/?p=4052</guid>
		<description><![CDATA[Pound for pound, SXSW was a little disappointing this year, at least for search professionals. It&#8217;s not that there wasn&#8217;t plenty to do, plenty see, and plenty to hear. That&#8217;s always going to happen when you&#8217;re at a conference/festival with speakers the likes of former Vice President Al Gore and Tesla co-founder Elon Musk. The [...]]]></description>
		<wfw:commentRss>http://www.kpaonline.com/blog/2013/03/sxsw-confirmation-links-are-still-king-in-seo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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