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Finding the Value of Social Media in the Automotive Industry

January 29, 2013

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealer...

Posted in: Social Media Tags: Advertising, Automotive, Facebook, Marketing, Social, Social media, twitter Read More

Automotive SEO has become a PR tool

January 25, 2013

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has...

Posted in: Automotive SEO Tags: Automotive SEO, Internet Marketing, Public Relations Read More

KPA Elite SEO Client Examples

January 24, 2013

Everyone has examples of their work. When it comes to SEO, it’s easy to find a couple of dealers who are ranking well in their metro area. At KPA, we don’t have to look far to find a “couple of examples.” In fact, we can look at just about any of our Elite SEO clients and ...

Posted in: Automotive SEO Tags: Automotive SEO Read More

Is it Illegal to Ask about Criminal History on Job Applications?

January 21, 2013 by Kathryn Carlson

In past years it was common for potential employers to ask about criminal history on applicants. However, in recent years this standard has begun to evolve. Since 2011, eleven states have imposed a law against inquiring into criminal history in this first round of hiring. ...

Posted in: Human Resources Management Read More

Are we required to fill-out the OSHA 300 Logs?

January 18, 2013

Under the OSHA Injury and Illness Recordkeeping and Reporting Requirements, most employers are required to record work-related injuries and illnesses using the OSHA 300 Logs. However, many businesses, including car dealerships, are currently exempt from most of the requiremen...

Posted in: OSHA Tags: 300 logs, I2P2, OSHA Read More

I2P2 status update

January 09, 2013

For those of you wondering what is going on with OSHA’s I2P2 regulation: it’s still in the pre-rule stage. There are 3 stages to regulatory promulgation: Pre-Rule, Proposed Rule, and Final Rule. The rule is scheduled to have a “Small Business Regulatory Enforcement Fairness A...

Posted in: Environmental Health and Safety, OSHA Tags: I2P2 Read More

Housekeeping in the Parts Department (Housekeeping Part 5)

January 03, 2013 by Amanda Rawls

You might think that the parts department would be the easiest area of the dealership to keep clean and organized, but letting just a few things go can create big problems. Parts employees are dealing with everything from cardboard boxes, to corrosive batteries, and other ha...

Posted in: Environmental Health and Safety Tags: dealership, housekeeping, parts department Read More