Engagement through Facebook Contests
January 15, 2014
Tags: Contests, Engagement, Giveaways, Marketing, Media, Social, Strategy
When using social media as an internet marketing tool, engagement is one of the most valuable actions you can take. Engagement includes a variety of things, such as responding to comments, interacting with other individual’s pages, and taking part in local events. Another way to engage with consumers using social media is through contests or special offers.
There are four important points to a contest or offer. If you do not follow through with your contest or if it’s poorly executed, you can damage your reputation. For a successful timeline contest, implement the following steps:
- Pick your giveaway: Whatever you choose to give away should be a relevant product. Something that your audience finds valuable and motivating. This may be a physical item- a car accessory, a small part, etc., or it may be a discount offered on a product at the end of the contest. It is not recommended to giveaway tablets or other non-related items; the long term payoff is close to nothing and the likelihood of participant anger rises with the price of the gift.
- Design your strategy: What is it that you are trying to glean from this contest? The best result is that contenders both like and comment on your contest. Ask them to interact with you, either through comments, or perhaps through testimonials or fun games.
- Map your contest length: Keep your contest time short, no longer than a few days to a week.
- Follow up on your offer: Announce the winner publicly and offer a special discount price to those who participated.
Want to learn more about timeline contests? Contact [email protected].