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Pinterest Adds Mapping Capability

January 29, 2014

gps map

Pinterest has recently joined the ranks of Facebook, Twitter, Google+, and Foursquare by adding location and mapping capabilities to their product. Unlike other social media providers, Pinterest doesn’t focus on checking in where the user is, but instead maps the location of all the items that the pin to their boards.

Pinterest’s mapping will allow users to highlight hot spots, plan trips, and indicate favorite neighborhood stores and locations, such as dealerships. These maps are easily shared with friends. What does this mean for dealers? Pinterest users may pin their favorite cars, car sales, and dealerships, and then easily share their board and research with friends who are also looking to purchase cars.

The new mapping function will add value to dealership’s using Pinterest, with an added reach to the high percentage of women who use Pinterest.

Want to learn how else to use Pinterest to leverage your dealership? View the KPA Dealer Webinar Facebook – YouTube – Pinterest and the Rubik’s Cube.

Tags: Capability, hot, Mapping, New, Pinterest, spots