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Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

March 30, 2013

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp . This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk...

Posted in: Events, Social Media, Training: Industry Updates Tags: automotive industry, Business, Car dealership, Facebook, FCE, First Class Educators, Internet Marketing, Marketing and Advertising, social media, twitter Read More

Another Happy Client! :)

March 25, 2013 by Tamara Lischer

The HRM team just received this in the mail from a happy HRM client. Thanks Fix Auto!!

Posted in: Uncategorized Read More

SXSW Confirmation: Links Are Still King in SEO

March 16, 2013

Pound for pound, SXSW was a little disappointing this year, at least for search professionals. It’s not that there wasn’t plenty to do, plenty see, and plenty to hear. That’s always going to happen when you’re at a conference/festival with speakers the likes of former V...

Posted in: Automotive SEO Tags: Al Gore, Amit Singhal, Danny Sullivan, Elon Musk, Google, Matt Cutts, Search engine optimization, South by Southwest Read More

March Tip of the Month: Use the Revised I-9 Form

March 12, 2013 by Kathryn Carlson

On Friday March 8th, the U.S. Citizenship and Immigration Services (USCIS) published a new Form I-9, Employment Eligibility Verification . The form is available for immediate use by employers. Employers who need to make necessary updates to their business processes to allo...

Posted in: Tip of the Month Tags: I-9 Read More

Busting Website Conversion Myths

March 07, 2013

Myth #1: Showing multiple prices on one vehicle will increase conversions The idea was simple. Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value. It was speculated that if you don’t give the shopper somethin...

Posted in: Automotive SEO, Dealer Websites Read More

5 Digital Steps To Generate Massive ROI From Direct Mail

March 04, 2013

Automotive Service Mailer from 1928 As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of people very quickly, and consumers have a fina...

Posted in: Automotive SEO, Dealer Websites, KPA, Social Media Tags: automotive industry, Direct Mail, Internet Marketing Read More

Four Engaging Content Types for Your Dealer Website

March 03, 2013

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach. ...

Posted in: Automotive SEO, Dealer Websites, Social Media Tags: automotive websites, customer communications, social media tools, Web content, Web search engines, Website development Read More

Make the Most of Your Automotive CMS by Adding Content Regularly

March 02, 2013

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of...

Posted in: Dealer Websites Tags: automotive industry, Backlink, Car dealership, Chevrolet, CMS, Content management system, Google, Milwaukee Read More

Fix Your Orphans (the dormant social media profiles, that is)

March 01, 2013

The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This could easily be a very long post where I go into details about how this is wrong on so many levels, but I'll keep it sh...

Posted in: Social Media Tags: Bing, Car dealership, Facebook, Google, HootSuite - Social Media Dashboard, RSS, social media, twitter Read More