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PPE Hazard Assessments for Auto Facilities – Do you need one?

May 31, 2013 by Rebecca Ward

PPE Hazard Assessments, otherwise known as Personal Protective Equipment Hazard Assessments, are required at all auto facilities. What are they? PPE Assessments evaluate any hazards that may exist in your shop, what your employees do on a regular basis, what they’re expose...

Posted in: Environmental Health and Safety Tags: OSHA, safety culture Read More

Testimonial: KPA Local Engage - Exceptional Social Media for Car Dealers

May 31, 2013

We listen to our clients. When they have suggestions, concerns, or needs, we take note and do everything we can to make it better. When they want to say something positive about our products and services, we are honored to receive them. In this case, it's a long-time cust...

Tags: Facebook, Google, KPA Local Engage, Online Communities, Pinterest, social media, Social network, twitter Read More

The Health Care Reform – 8 Preparative steps to get ready now - Part 2

May 30, 2013 by Rebecca Ward

Last week we discussed the first four steps for preparing your dealership for the health care reform. Continue on to learn more about the upcoming changes in health care: Determine Employee Affordability – Moving forward into 2014, your company will have to make a...

Posted in: HR: Industry Updates, Human Resources Management Tags: healthcare reform, HR best practice Read More

Which part of the online purchase funnel are you losing customers in?

May 29, 2013

Dealerships are constantly striving to understand the purchase cycle and buying funnel of the online shopper. In my years of data gathering, I usually lump customers into three areas; consideration, research, or decision. This purchase funnel corresponds to the marketing f...

Tags: Internet Marketing Read More

KPA Releases a Constantly Updated Automotive Social Media Resource Guide

May 28, 2013

With all that's changing in the world of automotive social media , it's important to keep on top of what's happening. In the past, we've released White Papers that effectively guide our clients to perform well on social media. The challenge is that the atmosphere changes so...

Tags: Facebook, LinkedIn, Media, Services, social media, social media strategy, Social network, twitter Read More

The Health Care Reform – 8 Preparative steps to get ready now - Part 1

May 23, 2013 by Rebecca Ward

As the deadline for implementation of the newest set of rules related to the Affordable Care Act quickly approaches, dealerships are preparing. Kristin Kahle, of Benefit Exchange Alliance, provides eight steps to begin preparing for the upcoming health care reform. D...

Posted in: HR: Industry Updates, Human Resources Management, Uncategorized Tags: HR compliance Read More

Is Your Dealership Exempt from Keeping an OSHA 300 Log?

May 21, 2013 by Rebecca Ward

Many businesses, including dealerships, are currently exempt from keeping an OSHA 300 Log, depending on which SIC code their accounting department uses. All business activities that generate revenue are assigned a SIC code, based on the activity that generates the most reven...

Posted in: Environmental Health and Safety Tags: OSHA Read More

What kind of marketing media are you using?

May 20, 2013 by Rebecca Ward

When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness. Paid Media.  W...

Tags: Internet Marketing, social media Read More

Post Inventory the Right Way to Facebook

May 17, 2013

Here's the sad truth about the way that most dealers are posting their inventory to Facebook. It's not getting seen. None of it. Not at all. Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a t...

Posted in: Social Media Tags: Facebook, inventory, social media, Used car, Website Read More

Does your Facility Require a Blood Borne Pathogens Program?

May 15, 2013 by Rebecca Ward

Typically, dealerships, garages, and body shops do not require a blood borne pathogens program because they are not exposed to blood on a regular basis. To find out if your facility is required to have a blood borne pathogens program, take an assessment here . KPA reco...

Posted in: Environmental Health and Safety Read More