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DigiGo Tip of the Month May 2014: Your Post Length

May 19, 2014 by Rebecca Ward

The next time you post, try to keep your lines to a minimum. Social experts agree that the following lengths are the best:

Twitter: The limit is 140, but studies show that the ideal length of a tweet is 100 characters. Buddy media research shows that tweets shorter than 100 characters get a 17% higher engagement rate.

Facebook: Facebook allows 63,206 characters, yet, BlitzLocal found that 40 characters is best for posts. In their study BlitzLocal found that 40-character posts received 86% higher engagement.

Posted in: Tip of the Month Tags: Facebook, Length, Media, Month, of, Post, Social, the, Tip, Twitter