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Internet Marketing 101: How to Use Google Analytics

October 31, 2012

If you're not already using Google Analytics as part of your website diagnostics toolkit, you should. Google Analytics is a free, robust solution with custom reporting and advanced segmentation built-in, not to mention the tight integration with Google's core search and d...

Posted in: Internet Marketing Tags: dealership, Google Analytics, Internet Marketing Read More

Are You Encouraging Injured Employees to Get Back to Work? (Safety Culture Tip #4)

October 30, 2012 by Nick Hardesty

Injuries happen. Auto dealers who have successfully implemented a positive safety culture have created effective procedures for helping an injured employee get back to work. A lot can be done to communicate to the injured colleague that they are valued and wanted back. He...

Posted in: Environmental Health and Safety, Safety Culture, Uncategorized Tags: return to work policy, safety culture, tips, workplace injuries Read More

State by State: Are Employers Required to Give Time Off to Vote?

October 29, 2012 by Tamara Lischer

There are 13,000 different voter districts in the United States and each one has its own rules and regulations. As HR administrators and employers, the important thing to know is whether or not your  state  requires employers give their employees time off for voting. Most do,...

Posted in: Employee Relations Tags: employers, time off to vote Read More

Managing for Winter Weather at Your Dealership

October 29, 2012 by Glorianna Cooley

As eastern states brace for the worst of Hurricane Sandy, here are several tips to help your dealership to safely handle cold and snow in the storm's aftermath. Take actions to protect employees from injuries and illnesses, minimize damage and recover quicker following a ...

Posted in: Prevention Plans, Safety Culture Tags: dealership, winter weather Read More

Truth About Conversion Rates

October 26, 2012

First of all, conversion rates are not directly correlated to actual sales. Many websites with tiny conversion rates are actually extremely profitable. Here's why. As your website grows in popularity, it attracts more visitors from a wider audience. When this happens, yo...

Posted in: Internet Marketing Tags: auto dealerships, Conversion rates, Internet Marketing Read More

Twitter 101: Hashtags

October 25, 2012

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Posted in: Internet Marketing Tags: auto dealership, hashtag, twitter Read More

NLRB Upholds Car Salesman’s Firing over Facebook Posts

October 24, 2012 by Kathryn Carlson

The NLRB is moving closer to defining a final position on when an employee’s social media postings qualify as protected activity. It has recently published a helpful report detailing the outcome of 14 social-media cases, including its first “Facebook firing” decision. In t...

Posted in: HR: Industry Updates Tags: dealership, facebook firing, social media policy Read More

Future of Social Media

October 24, 2012 by Deborah Gibbs

With beta testing of Facebook's "want" button, and expansion of Google's "Trusted Stores" program, #automarketing is changing again. As the lines between social and search continue to blur, how can you take advantage of the changing landscape? There are several things you...

Posted in: Internet Marketing Tags: auto dealer, dealerships, Internet Marketing Read More

Do You Follow Up on Accidents ASAP? (Safety Culture Tip #3)

October 23, 2012 by Nick Hardesty

Even in the safest auto dealership, accidents happen. In fact, what happens in your dealership in the hours following an accident is an excellent test of your positive safety culture . Here are a few things to look for: Response within minutes, or within 24 hours. ...

Posted in: Environmental Health and Safety, Safety Culture, Uncategorized Tags: Accidents, safety culture, tips, workers comp claims Read More

Get a Safe Driving Program at Your Dealership

October 22, 2012 by Lucas Gilley

Workers who drive as part of the job should take a safe driving course ( here's why ). KPA offers a training course that starts with a self-assessment of the driver's current driving habits. From there, the course moves through the basic safety issues around driving. It i...

Posted in: Safety Culture, Safety: Industry Updates Tags: dealership, safe driver training Read More