The Socially Conscious Millennial
October 15, 2014
Posted in: Human Resources Management, Millenials in the Workforce
Tags: conscious, generation, Millennials, New, Social
Millennials care about the world around them. Due to easy access to world news and knowledge of events occurring in all parts of the world from social media, millennials have taken a keen interest in finding ways to remedy the world’s social issues. As a result, they are also looking for employers to do the same. Millennials are bringing their social values into the career equation by placing a premium on an employers’ reputation for social responsibility and the opportunities those companies and organizations provide their employees to make a positive impact on society (Nunn 2011). In fact, outside of the high-tech sector, the employers that were most appealing to millennials as a place to work were those whose mission is to change the world for the better (Brookings 2013). The millennial generation is holding themselves as well as employers to a higher standard of social responsibility.
The millennials’ interest in social responsibility is much higher than any previous generation. Almost two-thirds of millennial employees said they wanted their employer to contribute to social or ethical causes they felt were important. Only half of the boomers surveyed felt the same way.
Due to this desire to do good, millennials expect employers to give back to the communities in which they reside. Millennials also expect employers to allow them an opportunity to give back. Volunteer opportunities, sustainability projects and fundraising are just a few of the ways millennials look to organizations for this type of opportunity. Social responsibility is one example of how the millennial generation is a very forward thinking generation. The millennials want to create a positive change in the world. This characteristic is encouraging as the millennial generation is the future of our organizations.
Do you want to read the entire whitepaper on Millennials in the Workforce: Creating a Mutually Beneficial Relationship? Download it now: http://go.kpaonline.com/millennialspdf
KPA Tami Boyer is a Sr. HR Client Advocate for KPA’s HR Management product line. Tami is a veteran of the United States Army and has previously worked as an HR Manager for Department of Defense contractors. Tami is PHR certified and has a Master’s Degree in Human Capital Management from the University of Denver.