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Posts Tagged ‘automotive industry’

Social Media Should Not Be a Checkbox with Reputation Management

May 13, 2013 by | 0 comments

Over the past several months, we've been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It's something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are star...

Tags: automotive industry, Reputation management, social media, Social media marketing Read More

Your Reputation Goes Well Beyond Reviews

May 06, 2013 by | 1 comments

There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn't a priority not too long ago. Today, it's at the top of mind for most d...

Posted in: Internet Marketing, Reputation Management, Social Media Tags: automotive industry, Facebook, Google, Reputation, Review site, social media, twitter, Yelp Read More

Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

March 30, 2013 by | 0 comments

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp . This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk...

Posted in: Events, Internet Marketing, Social Media, Training: Industry Updates Tags: automotive industry, Business, Car dealership, Facebook, FCE, First Class Educators, Internet Marketing, Marketing and Advertising, social media, twitter Read More

5 Digital Steps To Generate Massive ROI From Direct Mail

March 04, 2013 by | 0 comments

Automotive Service Mailer from 1928 As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of people very quickly, and consumers have a fina...

Posted in: Automotive SEO, Dealer Websites, Internet Marketing, KPA, Social Media Tags: automotive industry, Direct Mail, Internet Marketing Read More

Four Engaging Content Types for Your Dealer Website

March 03, 2013 by | 0 comments

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach. ...

Posted in: Automotive SEO, Dealer Websites, Internet Marketing, Social Media Tags: automotive industry, Bing, General Motors, Google, social media, Web content, Web search engine, Website Read More

Make the Most of Your Automotive CMS by Adding Content Regularly

March 02, 2013 by | 0 comments

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of...

Posted in: Dealer Websites, Internet Marketing Tags: automotive industry, Backlink, Car dealership, Chevrolet, CMS, Content management system, Google, Milwaukee Read More

Social Media isn't for Every Dealer but it May be for You

February 18, 2013 by Louie Baur | 0 comments

Here's a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don't need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, ...

Posted in: Social Media Tags: automotive industry, Business, Car dealership, Facebook, Marketing, social media, social media strategy, twitter Read More

Introducing DealerWebinars.com

May 21, 2012 by | 0 comments

KPA’s latest project, DealerWebinars.com , is a library of knowledge for anyone who works in the automotive industry. The website is home to over 250 recorded webinars created by industry experts in Environment & Safety, Human Resources Management, and Internet Marketing. T...

Posted in: KPA Tags: automotive industry, educational webinars Read More

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