Posts Tagged ‘automotive industry’

Social Media Should Not Be a Checkbox with Reputation Management

Monday, May 13th, 2013


Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a perception that had been growing in 2011 and 2012. Those tides have turned. However, the one alarming piece of information we discovered is that many dealers are considering social media to be a “checkbox item” for reputation management. In other words, if their reputation management provider offers social media, they’re covered.


Your Reputation Goes Well Beyond Reviews

Monday, May 6th, 2013


There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and Dealer Rater, but are not focusing at all on the other components of their reputation.


Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

Saturday, March 30th, 2013

Philly Cheese Steak

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp. This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk advanced social media marketing with the attendees.


5 Digital Steps To Generate Massive ROI From Direct Mail

Monday, March 4th, 2013
Automotive Mailer

Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of people very quickly, and consumers have a financial mindset when looking through their mail because that is how all their bills come.  I’ve done a $4,000 minimum trade-in guarantee direct mail piece that had a higher ROI of any digital advertising all year long.


Four Engaging Content Types for Your Dealer Website

Sunday, March 3rd, 2013

Pohanka Acura Content

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.


Make the Most of Your Automotive CMS by Adding Content Regularly

Saturday, March 2nd, 2013

Focus on Content

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their part to try to give the appropriate tools to help this new generation of dealership employees.


Social Media isn’t for Every Dealer but it May be for You

Monday, February 18th, 2013

Vintage Studebaker Ad

Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a claim of being more important that social media when it comes to driving leads and foot traffic to a dealership.



Monday, May 21st, 2012

KPA’s latest project,, is a library of knowledge for anyone who works in the automotive industry. The website is home to over 250 recorded webinars created by industry experts in Environment & Safety, Human Resources Management, and Internet Marketing.

The webinar series began three years ago with the philosophy that compliance does not have to be complicated. The first webinars were developed so that our wage and hour attorneys to talk directly to HR specialists at dealerships about regulations as they were being drafted into law. The effort was so successful that our clients overwhelming asked for more webinars, not only in HR Management, but also in Environment & Safety compliance, and this year it was expanded to include internet marketing. KPA’s webinars are now popular in all 50 states, and they are often cited as resources in industry publications from NADA and beyond the automotive industry.

Live webinars are available for free through on most Wednesdays and Thursday.

Read the full press release here.