Request a Demo

Contact us to hear directly from our experts, from tech support to account executives.

Support

myKPAonline.com
800-486-0400
[email protected]

KPA HR Management
866-539-4718
[email protected]

All Other Inquiries

800-781-8308
[email protected]

Sales

800-781-8308
[email protected]

Posts Tagged ‘business’

Learning to Play the Right Way

April 14, 2015 by Jim Radogna

Much of what employees learn in the car business is from watching and listening to their co-workers.  This kind of education can be irreplaceable in areas such as sales presentation, demonstration, and closing techniques. Of course, it can also lead to employees adopting bad ...

Posted in: Sales & Finance Compliance Tags: appropriate, business, Car, compliance, learning, Legal, old, practices, Sales, school Read More

Your Automotive Social Media Checklist

October 03, 2013 by Louie Baur

Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track. (more…)

Posted in: Internet Marketing, Social Media Tags: Business, Facebook, Google, hashtag, Marketing and Advertising, Pinterest, social media, twitter Read More

The Verdict: You CAN Sell Cars Through Social Media

June 14, 2013

When we first saw the potential, we were skeptical but hopeful. When the reports started coming in that it was happening, we knew we needed to dig deeper to confirm. After 3 months of constant testing and monitoring, we can say with a certainty that dealers can sell cars...

Posted in: Internet Marketing, Social Media Tags: Business, Facebook, LinkedIn, Marketing and Advertising, Online Communities, social media, social network, twitter Read More

Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

March 30, 2013

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp . This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk...

Posted in: Events, Internet Marketing, Social Media, Training: Industry Updates Tags: automotive industry, Business, Car dealership, Facebook, FCE, First Class Educators, Internet Marketing, Marketing and Advertising, social media, twitter Read More

Social Media isn't for Every Dealer but it May be for You

February 18, 2013 by Louie Baur

Here's a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don't need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, ...

Posted in: Social Media Tags: automotive industry, Business, Car dealership, Facebook, Marketing, social media, social media strategy, twitter Read More

Four Part Series on Establishing Facebook Marketing Goals

February 17, 2013

There may be nothing more important in Facebook marketing than establishing the right goals. Most car dealers are not having as much success on Facebook as they could because they aren't strategically defining what they want to accomplish. You might have a general goal in ...

Posted in: Internet Marketing, Social Media Tags: Business, Car dealership, Facebook, Goal, Marketing, Marketing and Advertising, social media, Social network, Strategy Read More

Categories

Authors

Archives