Posts Tagged ‘Business’

Your Automotive Social Media Checklist

Thursday, October 3rd, 2013

checklist with arm

Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.

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The Verdict: You CAN Sell Cars Through Social Media

Friday, June 14th, 2013

Selling Cars Through Social Media

When we first saw the potential, we were skeptical but hopeful. When the reports started coming in that it was happening, we knew we needed to dig deeper to confirm. After 3 months of constant testing and monitoring, we can say with a certainty that dealers can sell cars through social media.

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Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

Saturday, March 30th, 2013

Philly Cheese Steak

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp. This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk advanced social media marketing with the attendees.

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Social Media isn’t for Every Dealer but it May be for You

Monday, February 18th, 2013

Vintage Studebaker Ad

Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a claim of being more important that social media when it comes to driving leads and foot traffic to a dealership.

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Four Part Series on Establishing Facebook Marketing Goals

Sunday, February 17th, 2013

Aim

There may be nothing more important in Facebook marketing than establishing the right goals. Most car dealers are not having as much success on Facebook as they could because they aren’t strategically defining what they want to accomplish. You might have a general goal in mind of branding, driving traffic, or simply having a social media presence, but if you set the right goals up front, allow these goals to drive your strategy, and then execute on the strategies, your chances of success go up tremendously.

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