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Posts Tagged ‘Car dealership’

Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

March 30, 2013 | 0 comments

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp . This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk...

Posted in: Events, Internet Marketing, Social Media, Training: Industry Updates Tags: automotive industry, Business, Car dealership, Facebook, FCE, First Class Educators, Internet Marketing, Marketing and Advertising, social media, twitter Read More

Make the Most of Your Automotive CMS by Adding Content Regularly

March 02, 2013 | 0 comments

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of...

Posted in: Dealer Websites, Internet Marketing Tags: automotive industry, Backlink, Car dealership, Chevrolet, CMS, Content management system, Google, Milwaukee Read More

Fix Your Orphans (the dormant social media profiles, that is)

March 01, 2013 | 0 comments

The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This could easily be a very long post where I go into details about how this is wrong on so many levels, but I'll keep it sh...

Posted in: Social Media Tags: Bing, Car dealership, Facebook, Google, HootSuite - Social Media Dashboard, RSS, social media, twitter Read More

Social Media isn't for Every Dealer but it May be for You

February 18, 2013 by Louie Baur | 0 comments

Here's a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don't need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, ...

Posted in: Social Media Tags: automotive industry, Business, Car dealership, Facebook, Marketing, social media, social media strategy, twitter Read More

Four Part Series on Establishing Facebook Marketing Goals

February 17, 2013 | 0 comments

There may be nothing more important in Facebook marketing than establishing the right goals. Most car dealers are not having as much success on Facebook as they could because they aren't strategically defining what they want to accomplish. You might have a general goal in ...

Posted in: Internet Marketing, Social Media Tags: Business, Car dealership, Facebook, Goal, Marketing, Marketing and Advertising, social media, Social network, Strategy Read More

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