Posts Tagged ‘dealership’

Housekeeping in the Parts Department (Housekeeping Part 5)

Thursday, January 3rd, 2013

You might think that the parts department would be the easiest area of the dealership to keep clean and organized, but letting just a few things go can create big problems.  Parts employees are dealing with everything from cardboard boxes, to corrosive batteries, and other hazardous materials.  It is important to keep this area orderly to avoid accidents if items are left on the floor or haphazardly put on shelves.

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Housekeeping in the Detail Department (Housekeeping Part 4)

Saturday, December 29th, 2012

It is the employer’s responsibility to provide a clean and safe work environment. Even if you hire subcontractors for the detail department, their safety and working conditions are ultimately part of your dealership’s responsibility. Do you recognize any of these problems? Do you follow these best practices for mitigating the problems? (more…)

Housekeeping in the Service Department (Housekeeping Part 3)

Thursday, December 13th, 2012

Has anyone at your dealership been hurt as a result of poor housekeeping? Housekeeping issues are ever-present in a busy service department, and they have to be addressed as part of daily business processes, otherwise they can get out of control very quickly. Do you recognize any of these problems? Do you follow these best practices for mitigating the problems?

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Housekeeping: What It Means, and Why It Matters (Housekeeping Part 1)

Thursday, November 29th, 2012

Housekeeping is the management, care and servicing of a facility’s property and equipment. It is more than keeping the shop floor clean. It has an effect on:

  • Good habits of employees
  • Safety and productivity
  • Morale- Employees taking pride in their work and work spaces
  • Customer relations
  • Compliance with OSHA, EPA & DOT Regulations

Why does good housekeeping matter?

  • A clean environment reduces injuries, saving money that would otherwise spent on workplace compensation claims
  • Clutter slows down work; it takes more time to find tools if they are not in the right place, and untended messes get in the way of work areas.
  • What is your customer’s first impression? Of course the showroom is spotless, but what about other public areas of your dealership, and what if customers have a view of the service bay?
  • OSHA regulatory standard 29 CFR 1910.22 states that “all places of employment, passageways, storerooms, and service rooms shall be kept clean and orderly and in a sanitary condition (the catch-all read more).”

You may also like these resources:

2012-10-11 10.03 Yuck! Housekeeping Regulations for Dealers that You Just Have to Know [Webinar]

Spring Cleaning for Three Trouble Areas in the Service Bay

OSHA Fines Auto Parts and Used Car Dealer $49,000 for Safety and Health Violations: Conclusion

How to Make a Social Hire [slideshow]

Monday, November 26th, 2012

Internet Marketing 101: Facebook for Dealerships [video]

Monday, November 19th, 2012


This quick video covers the five basics about facebook:

1. Why your earlier efforts on facebook failed

2. How to build a social media strategy on facebook

3. How to actively engage the facebook community

4. How to really advertise on facebook

5. Build positive word of mouth (pwom).

More resources for using facebook as part of your internet marketing mix:

 

The biggest Facebook Marketing mistake: Not using Facebook Insights [webinar]

Marketing Alert: Don’t Post the Same Content as Other Dealers

Internet Marketing 101: Navigating New Media [video]

Friday, November 16th, 2012

Your internet marketing strategy should work across multiple platforms: Foursquare, Pinterest, Tumblr, and Google+. Your goal is to drive sales for your dealership on social media using geek credibility. Here are some basic internet marketing strategies for widening your sales funnel through engagement and geek credibility in internet communities of early adapters.

 

Internet Marketing 101: Your Website’s SEO [video]

Thursday, November 15th, 2012


How to optimize your dealership’s website for Organic SEO. This instructional video covers the basics:

1. What organic SEO means

2. Basics of ranking for high volume search terms and long tail search term

3. Difference in visitors from different search terms

4. What are back links

5. Use your fixed ops search words

6. Keywords

7. Getting specific about how you want to be found.

3 Ways to YouTube (in 3 Minutes)

Wednesday, November 7th, 2012

The second largest search engine isn’t Bing or Yahoo. It’s YouTube, which of course is owned by Google. That’s why your social media strategy can’t ignore the importance of posting original video content to YouTube. Here are three creative ways to get your dealership’s staff involved, promote customer service, target a demographic, and showcase your inventory on YouTube. Check out this three minute video by Erin Ryan for three helpful tips to improve your dealership’s visibility and reputation on YouTube.

How to Manage Hazardous Waste at Your Dealership

Monday, November 5th, 2012

Hazardous waste regulations vary slightly across the country depending on if your dealership is regulated by a state or federal office of the EPA.  However, there are some common hazardous wastes generated by the vehicle service and repair industry that your business is responsible for handling properly and tracking, regardless of your location.

Watch this quick video for tips on how to identify several common hazardous waste streams, how to dispose of them, and your responsibility as an individual when you sign a waste manifest.

Here are few other helpful links about managing hazardous wastes in the automotive industry:

Get Rid of It: Waste Management for Dealerships [Webinar]

Hazardous Waste Cost Recovery Program for Automotive Industry

Dealer Fined for Fluorescent Tube Disposal – Are You Properly Managing Your Universal Wastes?

Sorting game: How Well Can You Clean Out the Service Bay?