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Posts Tagged ‘Internet Marketing’

The Online Sales Process Manifesto – Part 1

June 03, 2013

The auto business is getting stronger and better. Steel and plastic are being transformed into automobiles at a record pace which means 2013 is the year to dominate. Consider your online process in this blog series. Your Online Meet and Greet The sales process we all ...

Tags: Internet Marketing Read More

Which part of the online purchase funnel are you losing customers in?

May 29, 2013

Dealerships are constantly striving to understand the purchase cycle and buying funnel of the online shopper. In my years of data gathering, I usually lump customers into three areas; consideration, research, or decision. This purchase funnel corresponds to the marketing f...

Tags: Internet Marketing Read More

What kind of marketing media are you using?

May 20, 2013 by Rebecca Ward

When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness. Paid Media.  W...

Tags: Internet Marketing, social media Read More

Accelerate Your Traditional Marketing with Digital Marketing to Inflate your Sales

May 13, 2013 by Rebecca Ward

Do you set yourself apart from the competition? With increased competition and market demand, it is imperative that dealers engage in unique marketing strategies that highlight their brand. The days of having the largest blow up animal and the highest balloon are over, and n...

Posted in: Social Media Tags: Facebook, Internet Marketing, social media Read More

6 Elements of Facebook Marketing for Dealerships – Part 2

May 06, 2013 by Rebecca Ward

In last week’s blog, we discussed the first 3 of Kathi Kruse’s 6 Elements of Facebook Marketing for Dealerships. Continue leveraging your Facebook page using the final 3 steps: 4. Promotion Strategy – Building and increasing your fan base There are a variety of ways t...

Posted in: Social Media Tags: Facebook, Internet Marketing, social media Read More

6 Elements of Facebook Marketing for Dealerships – Part 1

May 02, 2013 by Rebecca Ward

A study recently showed that Facebook is the most frequently searched website on the internet, with over 852 million logins daily. Where does your dealership stand in the Facebook social media ranks? We know that Facebook internet marketing is about creating influence and b...

Tags: Facebook, Internet Marketing, social media Read More

Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

March 30, 2013

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp . This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk...

Posted in: Events, Social Media, Training: Industry Updates Tags: automotive industry, Business, Car dealership, Facebook, FCE, First Class Educators, Internet Marketing, Marketing and Advertising, social media, twitter Read More

5 Digital Steps To Generate Massive ROI From Direct Mail

March 04, 2013

Automotive Service Mailer from 1928 As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of people very quickly, and consumers have a fina...

Posted in: Automotive SEO, Dealer Websites, KPA, Social Media Tags: automotive industry, Direct Mail, Internet Marketing Read More

Understanding KPA's Automotive SEO Strategy

February 26, 2013

Automotive SEO is part of our DNA. It's one of the core products that has allowed our internet marketing division to differentiate itself ahead of the competitors. We've been doing it for a decade - longer than anyone else in the automotive industry - and we're constantly ...

Posted in: Automotive SEO Tags: Automotive SEO, Internet Marketing, video Read More

Automotive SEO has become a PR tool

January 25, 2013

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has...

Posted in: Automotive SEO Tags: Automotive SEO, Internet Marketing, Public Relations Read More