The auto business is getting stronger and better. Steel and plastic are being transformed into automobiles at a record pace which means 2013 is the year to dominate. Consider your online process in this blog series.
Your Online Meet and Greet
The sales process we all know and love starts with an initial handshake and introduction. It establishes rapport, trust, and, most importantly, your first impression. We all know that customers shop online first. Autotrader says that buyers spend an average of 11.5 hours online before they visit your lot. So technically, your meet and greet happens well before the customer ever steps foot out of their decade old trade-in.