Posts Tagged ‘Internet Marketing’

The Online Sales Process Manifesto – Part 1

Monday, June 3rd, 2013

Automotive Websites

The auto business is getting stronger and better.  Steel and plastic are being transformed into automobiles at a record pace which means 2013 is the year to dominate. Consider your online process in this blog series.

Your Online Meet and Greet

The sales process we all know and love starts with an initial handshake and introduction.  It establishes rapport, trust, and, most importantly, your first impression.  We all know that customers shop online first.  Autotrader says that buyers spend an average of 11.5 hours online before they visit your lot.  So technically, your meet and greet happens well before the customer ever steps foot out of their decade old trade-in.

Which part of the online purchase funnel are you losing customers in?

Wednesday, May 29th, 2013

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Dealerships are constantly striving to understand the purchase cycle and buying funnel of the online shopper.  In my years of data gathering, I usually lump customers into three areas; consideration, research, or decision.  This purchase funnel corresponds to the marketing funnel that dealerships often use as well.  When we compare the two, we attempt to analyze where our money is being spent, and where holes may be.  The general idea is that we want to minimize the amount of customers we lose in the purchase funnel.  So which part of the funnel are your customers falling out of?

What kind of marketing media are you using?

Monday, May 20th, 2013

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When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness.

1. Paid Media
When you use paid media, you pay an individual or company to leverage your brand. This is often done through display ads, paid search, and sponsorships. Some of the benefits of paid media are that it is in demand, it is immediately dispersed, and you have a degree of control over it. Paid media can often feed owned media, and if done correctly, create earned media.

Accelerate Your Traditional Marketing with Digital Marketing to Inflate your Sales

Monday, May 13th, 2013


marketing strategy stree signs

Do you set yourself apart from the competition? With increased competition and market demand, it is imperative that dealers engage in unique marketing strategies that highlight their brand. The days of having the largest blow up animal and the highest balloon are over, and now is the time to capitalize on a diverse marketing strategy that increases exposure and engagement.

6 Elements of Facebook Marketing for Dealerships – Part 2

Monday, May 6th, 2013


In last week’s blog, we discussed the first 3 of Kathi Kruse’s 6 Elements of Facebook Marketing for Dealerships.  Continue leveraging your Facebook page using the final 3 steps:

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4.    Promotion Strategy – Building and increasing your fan base
There are a variety of ways to increase your fan base on Facebook. One of the most successful ways to engage your fans is to use Facebook ads. Design a graphic that is visually engaging, connecting your audience to your product. Your graphic should include a Call To Action that tells them exactly what you want them to do, such as, “Like this page to get an offer on….”

Promoted posts can boost your fan base even further. Once you find a graphic and Call To Action that you like, simply promote the post by clicking boost on the lower right hand corner. Paying to reach a larger fan base can increase your engagement by 3,000 views, with as little as $5 to $20 dollars.

Remember, keep testing, and find out what works best for you!

6 Elements of Facebook Marketing for Dealerships – Part 1

Thursday, May 2nd, 2013

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A study recently showed that Facebook is the most frequently searched website on the internet, with over 852 million logins daily. Where does your dealership stand in the Facebook social media ranks?

We know that Facebook internet marketing is about creating influence and being influential. Kathi Kruse, of Kruse Control™, explained 6 steps for dealerships to keep ahead in social media.

1.       Clear Objectives – Set some goals

Before setting social media goals for your dealership, consider that in this circumstance measurement is about more than results. It is not enough to hit your numerical goal; you must reach your specific client base. To set your goals, first consider yourself:

  • Who are you as a dealership?
  • Why would people want to buy from you?
  • Who are you marketing to?
  • How are you going to reach the people you are marketing to?
  • And finally, what is your end goal?

Once you have derived your objectives, set a realistic goal and time frame for your dealership.

Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

Saturday, March 30th, 2013

Philly Cheese Steak

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp. This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk advanced social media marketing with the attendees.


5 Digital Steps To Generate Massive ROI From Direct Mail

Monday, March 4th, 2013
Automotive Mailer

Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of people very quickly, and consumers have a financial mindset when looking through their mail because that is how all their bills come.  I’ve done a $4,000 minimum trade-in guarantee direct mail piece that had a higher ROI of any digital advertising all year long.


Understanding KPA’s Automotive SEO Strategy

Tuesday, February 26th, 2013

Holiday Search Traffic

Automotive SEO is part of our DNA. It’s one of the core products that has allowed our internet marketing division to differentiate itself ahead of the competitors. We’ve been doing it for a decade – longer than anyone else in the automotive industry – and we’re constantly improving on our processes and strategies which yield improved results for our clients.


Automotive SEO has become a PR tool

Friday, January 25th, 2013

SEO as a PR Tool

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of your customers go first when in the market to buy a vehicle.