Posts Tagged ‘social media strategy’

KPA Releases a Constantly Updated Automotive Social Media Resource Guide

Tuesday, May 28th, 2013

Resource Guide

With all that’s changing in the world of automotive social media, it’s important to keep on top of what’s happening. In the past, we’ve released White Papers that effectively guide our clients to perform well on social media. The challenge is that the atmosphere changes so quickly that a few months after release, there were already major changes to make. Social media strategy today is very different than it was earlier this year.


Social Media isn’t for Every Dealer but it May be for You

Monday, February 18th, 2013

Vintage Studebaker Ad

Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a claim of being more important that social media when it comes to driving leads and foot traffic to a dealership.