When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness.
1. Paid Media
When you use paid media, you pay an individual or company to leverage your brand. This is often done through display ads, paid search, and sponsorships. Some of the benefits of paid media are that it is in demand, it is immediately dispersed, and you have a degree of control over it. Paid media can often feed owned media, and if done correctly, create earned media.