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Posts Tagged ‘social media’

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What kind of marketing media are you using?

Monday, May 20th, 2013

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When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness.

1. Paid Media
When you use paid media, you pay an individual or company to leverage your brand. This is often done through display ads, paid search, and sponsorships. Some of the benefits of paid media are that it is in demand, it is immediately dispersed, and you have a degree of control over it. Paid media can often feed owned media, and if done correctly, create earned media.
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Post Inventory the Right Way to Facebook

Friday, May 17th, 2013

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

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Accelerate Your Traditional Marketing with Digital Marketing to Inflate your Sales

Monday, May 13th, 2013

 

marketing strategy stree signs

Do you set yourself apart from the competition? With increased competition and market demand, it is imperative that dealers engage in unique marketing strategies that highlight their brand. The days of having the largest blow up animal and the highest balloon are over, and now is the time to capitalize on a diverse marketing strategy that increases exposure and engagement.
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Social Media Should Not Be a Checkbox with Reputation Management

Monday, May 13th, 2013

Checkbox

Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a perception that had been growing in 2011 and 2012. Those tides have turned. However, the one alarming piece of information we discovered is that many dealers are considering social media to be a “checkbox item” for reputation management. In other words, if their reputation management provider offers social media, they’re covered.

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6 Elements of Facebook Marketing for Dealerships – Part 2

Monday, May 6th, 2013

 

In last week’s blog, we discussed the first 3 of Kathi Kruse’s 6 Elements of Facebook Marketing for Dealerships.  Continue leveraging your Facebook page using the final 3 steps:

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4.    Promotion Strategy – Building and increasing your fan base
There are a variety of ways to increase your fan base on Facebook. One of the most successful ways to engage your fans is to use Facebook ads. Design a graphic that is visually engaging, connecting your audience to your product. Your graphic should include a Call To Action that tells them exactly what you want them to do, such as, “Like this page to get an offer on….”

Promoted posts can boost your fan base even further. Once you find a graphic and Call To Action that you like, simply promote the post by clicking boost on the lower right hand corner. Paying to reach a larger fan base can increase your engagement by 3,000 views, with as little as $5 to $20 dollars.

Remember, keep testing, and find out what works best for you!
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Your Reputation Goes Well Beyond Reviews

Monday, May 6th, 2013

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There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and Dealer Rater, but are not focusing at all on the other components of their reputation.

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6 Elements of Facebook Marketing for Dealerships – Part 1

Thursday, May 2nd, 2013

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A study recently showed that Facebook is the most frequently searched website on the internet, with over 852 million logins daily. Where does your dealership stand in the Facebook social media ranks?

We know that Facebook internet marketing is about creating influence and being influential. Kathi Kruse, of Kruse Control™, explained 6 steps for dealerships to keep ahead in social media.

1.       Clear Objectives – Set some goals

Before setting social media goals for your dealership, consider that in this circumstance measurement is about more than results. It is not enough to hit your numerical goal; you must reach your specific client base. To set your goals, first consider yourself:

  • Who are you as a dealership?
  • Why would people want to buy from you?
  • Who are you marketing to?
  • How are you going to reach the people you are marketing to?
  • And finally, what is your end goal?

Once you have derived your objectives, set a realistic goal and time frame for your dealership.
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Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

Saturday, March 30th, 2013

Philly Cheese Steak

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp. This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk advanced social media marketing with the attendees.

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Posted in Events, Internet Marketing, Social Media, Training: Industry Updates | 1 Comment »

Four Engaging Content Types for Your Dealer Website

Sunday, March 3rd, 2013

Pohanka Acura Content

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.

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Fix Your Orphans (the dormant social media profiles, that is)

Friday, March 1st, 2013

Facebook Orphan

The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This could easily be a very long post where I go into details about how this is wrong on so many levels, but I’ll keep it short because if you’re reading this, chances are very strong that you’re a savvy dealership that would never let this happen.

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Posted in Social Media | 3 Comments »

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