Posts Tagged ‘twitter’

Your Automotive Social Media Checklist

Thursday, October 3rd, 2013

checklist with arm

Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.

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The Verdict: You CAN Sell Cars Through Social Media

Friday, June 14th, 2013

Selling Cars Through Social Media

When we first saw the potential, we were skeptical but hopeful. When the reports started coming in that it was happening, we knew we needed to dig deeper to confirm. After 3 months of constant testing and monitoring, we can say with a certainty that dealers can sell cars through social media.

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Testimonial: KPA Local Engage – Exceptional Social Media for Car Dealers

Friday, May 31st, 2013

Social Media for Car Dealers

We listen to our clients. When they have suggestions, concerns, or needs, we take note and do everything we can to make it better. When they want to say something positive about our products and services, we are honored to receive them.

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KPA Releases a Constantly Updated Automotive Social Media Resource Guide

Tuesday, May 28th, 2013

Resource Guide

With all that’s changing in the world of automotive social media, it’s important to keep on top of what’s happening. In the past, we’ve released White Papers that effectively guide our clients to perform well on social media. The challenge is that the atmosphere changes so quickly that a few months after release, there were already major changes to make. Social media strategy today is very different than it was earlier this year.

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Your Reputation Goes Well Beyond Reviews

Monday, May 6th, 2013

Review

There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and Dealer Rater, but are not focusing at all on the other components of their reputation.

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Taking Social Media to the Next Level and Beyond at the Automotive Boot Camp

Saturday, March 30th, 2013

Philly Cheese Steak

It’s cheese steaks and education May 14-16 in Philadelpha as the good folks at First Class Educators are putting on their 4th annual Automotive Boot Camp. This is going to be one a bit different for us as I get to do something I’ve been dying to do for a long time – talk advanced social media marketing with the attendees.

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Fix Your Orphans (the dormant social media profiles, that is)

Friday, March 1st, 2013

Facebook Orphan

The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This could easily be a very long post where I go into details about how this is wrong on so many levels, but I’ll keep it short because if you’re reading this, chances are very strong that you’re a savvy dealership that would never let this happen.

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Social Media isn’t for Every Dealer but it May be for You

Monday, February 18th, 2013

Vintage Studebaker Ad

Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a claim of being more important that social media when it comes to driving leads and foot traffic to a dealership.

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Finding the Value of Social Media in the Automotive Industry

Tuesday, January 29th, 2013

RW Honda Facebook

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The promise was this: “Everyone’s going to be on social media in the next couple of years and you’ll be able to reach them.”

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Twitter 101: Hashtags

Thursday, October 25th, 2012