Posts Tagged ‘video’

Understanding KPA’s Automotive SEO Strategy

Tuesday, February 26th, 2013

Holiday Search Traffic

Automotive SEO is part of our DNA. It’s one of the core products that has allowed our internet marketing division to differentiate itself ahead of the competitors. We’ve been doing it for a decade – longer than anyone else in the automotive industry – and we’re constantly improving on our processes and strategies which yield improved results for our clients.


3 Ways to YouTube (in 3 Minutes)

Wednesday, November 7th, 2012

The second largest search engine isn’t Bing or Yahoo. It’s YouTube, which of course is owned by Google. That’s why your social media strategy can’t ignore the importance of posting original video content to YouTube. Here are three creative ways to get your dealership’s staff involved, promote customer service, target a demographic, and showcase your inventory on YouTube. Check out this three minute video by Erin Ryan for three helpful tips to improve your dealership’s visibility and reputation on YouTube.

7 Safety Pitfalls in Your Parts Department

Monday, July 23rd, 2012

How would your Parts Department fare today, if you received a safety inspection? Our engineers have found 7 common areas where things go wrong. Some are pretty easy to spot, but some are less obvious. Let’s take a look at a few:

1) Unsafe storage on shelves 
If you have sprinkler heads in your Parts Department, make sure items stored on the top shelf don’t obstruct the sprinkler heads. If you don’t have sprinkler heads, keep two feet of clearance between the roof and the top shelf of your storage.

2) Electrical panels
Make sure you have at least three feet of clearance around all sides of your electrical panels. You may want to use caution tape, or something similar, to mark the area that must stay clear.

3) Batteries
Do you have used or warranty batteries stored in the Parts Department? Most dealers do. Make sure that they are in containers that eliminate battery acid spill on the ground. It’s also best to have baking soda on hand to make sure that any acid spills can be quickly neutralized.

4) DOT hazardous materials training
DOT training is required and due every three years. This applies to your Parts Department if they ship any kind of hazardous materials like seat belt pretensioners or air bag modules.

Want to guess what the other 3 pitfalls are?… There are also numerous hazards related to light bulbs, upstairs storage areas and forklifts.

To get more information on all these safety pitfalls, watch KPA’s 3 minute video.