Filled with software, tools, dashboards, and platforms, the auto industry is a fast and demanding environment. You need a partner who can provide a level of service beyond traditional problem solving.
KPA Professional Service is a proactive, fully-engaged, on-site philosophy. In order to operate with high-efficiency and get high-returns from your investment in software, you need an unbiased partner that will make sure you achieve success with all technolgoy. Technology is only as good as the process behind it, which is why KPA Professional Services are above and beyond any other offering in the industry.
KPA Digital Advisors
In an effort to help clients optimize digital marketing programs, KPA provides Digital Advisors. KPA Digital Advisors are automotive marketing experts who act as a single point of contact, helping clients get the most out of KPA Internet Marketing Products. Your Digital Advisor reviews your marketing program and shows you how to increase your leads, improve your lead management processes, and look for ways to use your marketing budget effectively. KPA’s Advisors are unique because they know each of their clients personally, visit their dealerships, and hold phone consultations as needed. The best part is that they’re available to you at no extra charge, because, as a client, KPA is investing in your success.
Digital Advisor Services
Your KPA Digital Advisor can help develop or provide best practices in all aspects of your dealership:
- Digital Marketing Strategy
- Lead Management
- Budget analysis and ROI
- Dealership staffing and hiring
- Process design and implementation
Digital Marketing Strategy
KPA Digital Advisors assess the performance of each channel:
- What currently drives traffic to your site?
- Which campaigns render the most lead?
- How can you best optimize your digital channels?
- What revisions could improve lead conversion?
- Analyse youre marketing spend - is money spent on the most effective campaigns?
KPA Digital Advisors improve the process you use to follow up on leads with Dealership Lead Management Reviews.
- Review of the steps taken to follow up on incoming leads
- Fill gaps or address missed marketing opportunities
- Discuss who at the dealership manages leads, how long, what process is used, and how success is measured
Budget Analysis and ROI
KPA Digital Advisors help you get a hold of your marketing budget.
- Get the highest return from your digital marketing
- Allocate your budget where it will make the most impact
- Diversify your spend to increase your reach
Consulting and Process Improvement
The number of leads you receive is only part of your marketing ROI. The success of any digital marketing approach also lies in your dealership’s ability to convert vehicle leads and service opportunities into revenue. The Digital Advisor, upon request, will:
- Review the processes used by your dealership to convert valuable opportunities to sales
- Research current procedures and interview staff
- Create a comprehensive report, including recommendations to improve your dealership’s processes
Dealership Staffing and Hiring
KPA Digital Advisors make personalized support and training.
- Personal, hands-on training with products like your Connect website
- Single point of contact for all KPA support needs
Process Design and Implementation
KPA Digital Advisors provides customized consulting from an automotive digital marketing expert driven to help you succeed.
- Each quarter, your Advisor will visit your dealership once and hold two phone consultations
- Digital Advisors aren’t sales people – your success is their success
- Advisors are KPA’s investment in you – their services are available at no extra charge to you