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KPA Newsletter December 2011


In This Issue

Video: What You Need to Know About Using Credit Reports in Hiring
FREE Webinar, December 15, 2010
       Proven Internet Marketing for Fixed Ops
Video: OSHA’s Record Keeping Requirements and Industry Exemptions
FREE Webinar, December 14, 2011
       How to Get In Front of the Smart Phone Wave at Your Dealership.
You're The Judge: Is He Too Old to Sell Sports Cars?
Video: 6 Best Practices for Modern Automotive SEO
Compliance Tip of the Month: SPCC? ASAP!
Video: What You Need to Know About Using Credit Reports in Hiring

Background checking (including a drug test) is an important step in the hiring process. Background checking is more about the knowledge you gain to make the right hiring decision rather than “exclusion” based on the results. Employers need to be aware of the legal restriction of using certain information in the hiring process. For example... Read More»

FREE Webinar
Proven Internet Marketing for Fixed Ops

Wednesday December 15, 2010

Are you making the most of your Fixed Operations? Doing so is often the difference between a dealership’s success or failure. Take the first step in upgrading your dealership’s bottom line. Join us as we discuss how to Maximize On-line Exposure for your Fixed Ops Departments. This webinar will share proven internet marketing tactics to promote specific departments individually. The results will drive sales, increase gross, generate more quality leads and improve ROI / profitability for all your profit centers. Additionally, your dealership will build consumer relations, boost customer loyalty and bring in new customers. With so many benefits, this is a “can’t miss” event for those who are serious about taking their dealership to the next level.

Register Today»

Video: OSHA’s Record Keeping Requirements and Industry Exemptions

OSHA’s deadline for posting injury and illness records is on February 1, 2012. Many new and used car dealers may be exempt from the requirement if they are classified under sic code 5511, and meet the following criteria: Read More»

FREE Webinar
How to Get In Front of the Smart Phone Wave at Your Dealership.

Wednesday December 14, 2011

Marketing is constantly evolving and new innovative ways of reaching your prospects are emerging, most recently with the rise of marketing via smart phones and tablets. Join Paul Potratz to learn about how to most effectively market your services and connect with your customers in the world of Mobile Marketing. Walk away from this webinar knowing how to develop a mobile “mailing” list, innovative ways to make your message stand out, as well as key components of a successful mobile marketing strategy.

Register Today»

You're The Judge: Is He Too Old to Sell Sports Cars?

Take the poll and get all the facts in the full article about a case. Read More»

Video: 6 Best Practices for Modern Automotive SEO

KPA Acquires TK Carsites Mashable recently published a great article on modern SEO. JD Rucker, one TK Carsite’s Internet marketing gurus, has taken their 6 principles for best practices and applied them to car dealers. Watch the 8-minute video here. Or skim the points below for a quick summary: Read More»

Compliance Tip of the Month: SPCC? ASAP!

Compliance Tip of the MonthThe deadline for completing a Spill Prevention , Control, and Countermeasure (SPCC) plan for your facility has been extended six times since 2002, but the latest deadline on November 10, 2011 has passed without an extension. The New SPCC regulations are now law. Read More»


On Demand Webinar Recordings

Key Labor Law Developments for Union and Non-Union Dealerships
Recorded May 17, 2012
Complying with New Decisions and Rules Impacting Social Media, Election Procedures, and More View Recording»

DOT Regulations and Proposed Rulemaking Update
Recorded May 10, 2012
DOT Regulations have always been tricky for dealerships, but with new proposed rulemaking they could be getting even trickier just around the corner. View Recording»

EPA & OSHA News you Need to Know
Recorded May 03, 2012
Recent EPA and OSHA News and Citations for Dealerships View Recording»

How to Prevent Violence in the Workplace
Recorded April 26, 2012
Strategies to reduce bullying, increase civility, and prevent violence in the workplace. View Recording»

For more recorded webinars and to see the schedule of upcoming webinars, please visit our Webinars Page.

 

 

KPA Newsletter December 2011