Search Engine Optimization (SEO) Services
SEO Gives You the Highest ROI of Any Marketing Program
While search traffic is usually used by customers who have already researched and are ready to purchase, organic search traffic has the highest closing ratio of any lead source. For this reason, SEO is one of the most important areas of opportunity for PMA penetration, decreasing brand defection, and increasing dealership traffic. SEO helps you:
- Increase search rankings for behavioral keywords related to car buying.
- Use geo-targeted searches to capture the most shoppers in your primary market area.
- Master keyword strategies that win cross-brand competition.
Computerized SEO will never compete with a fully staffed team of SEO experts that create unique dealership centered content. Unique SEO helps you:
- Optimize your advertising budget where you get the most return.
- Create a long term strategy that exponentially increases traffic.
KPA’s Best-Practices Automotive SEO Gets Great Results
KPA Internet Marketing has been doing SEO since 2003. We know from experience that it is best to customize SEO to each auto dealer’s market. We know that bulk, computer generated SEO doesn’t work. Nothing compares to a personalized dealership digital marketing and SEO evaluation done by one of our auto industry experts. The following four techniques are a baseline for effective Automotive SEO:
- Largest off-site network for high-quality high-authority link-building
- Most extensive on-site unique content written by people, not computers
- Utilizing brand new Google SEO techniques including “Social Signals”
- Optimization for inventory, videos and local listings (see Elite package features)
A Quick Tour of Our Power SEO Packages
Not all dealerships need the highest level of SEO to dominate their market and conversely, while some dealerships in competitive markets need the highest level just to compete. KPA designed our SEO packages with unique dealership challenges in mind.Compare package details