Jones, who doesn’t appear to have a genuine doctorate, got his start in safety training while on active duty. Tasked with sending out the Air Force’s instructional documents, he decided to spice things up by publishing an advice column of sorts. That’s where the Dr. Love persona began, as he explained in a recent interview:
“Rather than burden people with emails, I created Dr. Love’s Advice for the Lovelorn. I made up letters, answered them, and sent them out. For example:
‘Dear Dr. Love: I am a pilot that nobody likes and I cannot make friends.’
I would write back: ‘Dear Lonely Pilot: To make a friend, you must be a friend. Much like the Defense Travel System, to get your voucher paid, you have to…’ then I would put the instructions on it.”
This kind of approach to training, however “humorous” you find it, tends to correlate with better safety results. Dr. Love understands that standard training videos and presentations don’t work because they’re too boring and too long to engage and stick with their intended audience.
“We throw so much training at people, and it drove me to produce short little messages about risk management,” he said. “We need the training, but making it a little funny is like a teaspoon of sugar—it helps the medicine go down.”
Read more about Dr. Love and watch his video series, Risk Management in 45 Seconds or Less, here.
Want to bring more engaging training material to your workforce? We can help. KPA’s brand of workforce safety training shares many of the same qualities that make Dr. Love’s videos appealing—brevity, visual impact, a conversational tone—without (nearly as many) dad jokes. Learn about our award-winning training programs.