According to Jellyvision, the jokes and humorous asides within ALEX not only ameliorate some of the stress associated with complex and difficult life decisions, but actually facilitate decision-making. Here’s what they say:
“[W]hile it’s true that we, like you, enjoy smiling, and get a kick out of trying to make employees all over the country smile, we don’t put humor into ALEX just because we enjoy making employees feel a little happier and a little less stressed out—though that certainly is part of it.
No, the main reason we incorporate humor into our ALEX conversations is that over and over again, humor has been scientifically proven to 1) keep people more engaged, 2) improve people’s comprehension of complex information, and 3) help people retain more information, longer.
In other words, we use humor to talk about confusing benefits stuff because using humor gets amazing results.”